Yelp lets customers write reviews of restaurants, shops, and all sorts of other businesses in communities throughout the country. And that's the sort of service that makes the site both incredibly useful and incredibly dangerous for business owners. Now Yelp is giving business owners tools that let them keep a closer eye on the reviews their establishment is receiving. If you sign up for a Business Owner Account, you can track how many people view your business page, update your business profile, and send messages to people who have reviewed your business. In order to get a business owner account, you'll obviously need to verify that you actually run the business in question.
Of course, there's no guaranty that you'll be able to prevent people from writing that your food tastes stale or that your bathrooms are smelly unless you actual improve your food and clean your bathrooms. You know, unless those folks on the internet are lying. But that never happens.
[via TechCrunch]
