Lucky Rob Kerr got a little face time with Windows Mobile 6.5 running on a HTC Touch Diamond2. During the demo you'll thrill to the very Zune-y interface, marvel at the nascent Market Place and plotz when you see the My Phone sync. Yep, My Phone backs up your phone's data to your Windows Live account. The iPhone can't do that, can it? More hot icon and web page rendering action over on the Inquirer.

While we're looking forward to 6.5, we hear WinMo 7's premium hotness will be all multi-touch-y feely and totally awesome. Either way, this whole "competition breeds innovation" thing seems to be working.

Need to sync files across machines? Need to access those files on your mobile devices? SugarSync to the rescue. There are currently SugarSync clients for WinMo, BlackBerry, iPhone, Mac and Windows, and starting today, Android phones (Android netbooks too, if they ever appear).

The apps are free, but you pay for storage, starting at $4.99 a month. You can try it free for 30 days, or keep it free with a mere 2GB of storage. You get 30GB for the $4.99 price. SugarSync hasn't yet replaced my current favorite, DropBox, but in light of Apple's iDisk app release, it seems there are more options for syncing files than ever. Here's to choice!

My primary phone is a BlackBerry, but I also own an iPhone with no service contract. Several weeks ago I had the lucky gig of compiling a few fart apps for TUAW, and I was less than impressed with the overall situation. In other words: most fart apps stink.

But let's face it, fart apps made a lot of noise for the iPhone, in no small part because Apple initially refused to "pull the finger," effectively blocking them from the App Store. Now the fart app floodgates are open, and the App Store is flush with flatulence. It was only a matter of time before other platforms took the bait and improved upon the iPhone apps in ways the iPhone simply won't allow. Sort of.

You can see a long, boring, detailed breakdown of features for BSFartApp ($1.99) by clicking the read more link, but here's the basic deal: BSFartApp is a complicated and powerful fart app for Windows Mobile. I have nothing against novelty apps. In fact, BSFartApp is superior to many iPhone fart apps in features, but it really falls down in terms of actual usability. Maybe WinMo users are conditioned to doing things in 3 clicks instead of one, but I am not.

As one example of terrible UI, in order to navigate down a menu, you must click AND swipe. Do what now? Why not just swipe? Or just click? The buttons have little arrows that would seem to indicate such functionality, so why not do as the user expects? Also, while there are plenty of use cases for timed or triggered farts (yes, the office clown, we love him, but will he make it to the corner office?), what about just letting one rip? Yeah, you're gonna be about 3 or 4 menus down to just let one go. Thank goodness our own bodily functions are less complicated. Things are bad when you start referring to generic soundboard apps on the iPhone as "elegant by comparison."

BSFartApp's real advantage over iPhone is the ability to send a fart via MMS. Plus, there's a pretty nifty "eavesdrop" feature that should have you getting sued and/or grounded in no time (there's a similar feature that returns the GPS coordinates for supported phones). I'm less impressed with the phone-as-web-server, since the iPhone will do that as well, but WinMo still has an advantage by allowing background processes to run. OK, so I guess it's good that WinMo is getting a little fart app action. Now if only it wasn't such a PITA to use them...