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Filed under: Developer, Web services, web 2.0

NuConomy: Next-gen web analytics

Web analytics is an increasingly important metric for web publishers. It used to just be about tracking how many visitors you get and how many pages they view. Technology has improved so that you can now track site entry points, popular keywords, specific post metrics, out-bound clicks, nationality of your visitors and more. The problem is, to actually get that data into something useful, you usually have to dedicate a bunch of time analyzing statistics or you have to pay for an expensive commericial analytics package. Today, NuConomy is officially launching its free web analytics platform, NuConomy Studio, designed to meet both of those challenges.

The platform that NuConomy will most likely be compared to is Google Analytics, because both are free and both offer easy integration into various web platforms. In its scope, however, NuConomy Studio is much more akin to Omniture, but without the hefty licensing fee that pretty much excludes all but the biggest sites from taking advantage of its enhanced metrics.

For instance, most analytics programs can't monitor interaction with JavaScript (AJAX) or Flash elements. So you can't get a metric on how frequently that YouTube video is played (or which video is most popular). NuConomy can track AJAX, Flash and Silverlight and then show you what elements (or videos) were most popular. With YouTube videos, you can even find out how visitors are watching the videos before stopping or going to another page. So if you're a VBlogger, you can better pinpoint what is working and what isn't.

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Filed under: Business, Design, Developer, Internet, Web services

Spice up web analytics with some Basil

basil web analyticsJust when you thought the world of web analytics was a little bland, Basil arrives to spice things up a bit.

Basil takes out the pages of raw web traffic data that we once had to sift through and analyze, and does all the hard work for us. They provide easy to use clean interface design [reminding us of Mint] to make it easier for figuring out what the popular pages of your website are, and what search engine delivers the most traffic to your site.

Basil makes it easy to track the pages and data you want to check out by proving a dashboard of four major topic areas, visitors, pages, referrers, and search engines. Data is compiled in easy to read reports, you can check out a demo on the Basil website.

Basil web analytics is available for $25 U.S. which allows for installing the software on one domain.

[via eHub]

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