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user generated content posts

Filed under: Business, Web services, Social Software, web 2.0

Mulletocracy : Business in the front, party in the rear

User generated content is all the rage, but only the best user generated content is worthy of real ad sales. So what's a user-gen web startup like Digg, Youtube or Myspace to do? Let the users fight, argue and generally make asses of themselves in the back room, while pro-level editors keep the front page all nice and shiny.

Buzz feed points out a string of articles on this phenomenon and explains, "The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands."

If you'll pardon us, we're going out back to shave our heads.

Filed under: Video, Web services, Microsoft

MSN Video update looks a lot like MSN Soapbox

MSN Video
As of today, Microsoft is officially running 3 separate video site with internet video clips. Soapbox is Microsoft's site for user generated video (it's currently only available with a Windows Live login), and MSN Video is a site for professionally produced clips.

Then there's MSN Video's redesigned page, which looks a lot like a cross between the two. It's lacking in user-generated content, but has the look and feel of Soapbox. The primary thing you can do with Soapbox and the redesigned MSN Video site that you can't do with the old site (or YouTube, for that matter), is search for videos without leaving the current page.

That means if you're playing a video in your browser window, it'll keep playing while you search for other videos to watch next.

[via Mashable]

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