Would you love Apple quite so much if they forced you to jump through hoops, click buttons and answer survey questions at random intervals while listening to music? How about some banner ads as you browse the music and documents on your computer? No?

See, this is the problem: with our every-day activities slowly centralised and usurped by a handful of multinational juggernauts, we are quite simply at their mercy. If Google decide to turn around one day and shut down their services we have no recompense. If Microsoft shut down their messenger service, what then? What if MSN is your only lifeline to your family or friends on the other side of the world?

We invest a lot of faith into just a few large companies: Apple, Microsoft, Google. A lot of damn faith. And it's misplaced and misguided faith. We trust these vast corporations with our life -- or what constitutes our modern-day life at least: our friends, communication and entertainment.

Why do we trust them? Because we're cheap. Because there's no better alternative to Gmail or iTunes or Windows. Money makes the world go around, ladies and gentlemen. It's the very same impulse that drives us to these free services that will eventually make them unwieldy and useless.

Now that these guys have our attention -- now that we have enough invested that it's too late to back out -- you will begin to see the monetization of their services. First it will just be text-only ads. Then banners. Then full video!

Which brings us neatly onto news of Apple's new patent (PDF). As reported by the New York Times, it seems Apple has an ingenious new system that will plaster unskippable commercials onto your Apple devices at an operating-system level. Enjoying the latest episode of Fringe? WHAM! Advert! Just reaching the zenith of Muse's new album? BLAM! Some banal jingle for hemorrhoid cream.

Ominously titled 'Advertisement in Operating System', you can imagine your own nefarious uses for such an invention. Uses as wide-ranging as Flash ads in 'My Computer' to survey questions you have to stop and answer on your iPod when you go for a run.

[via New York Times]

There's been some debate about whether Apple's ability to remotely disable apps on users' iPhones is for real. At Download Squad, we've had readers both affirming and denying the "kill switch" rumors. For a while, it seemed like an app blacklist had been found, but it turned out that it was just a list of apps that aren't allowed to access Core Location. Steve Jobs finally ended the debate today in The Wall Street journal, where he admits that the kill switch is real.

In the WSJ piece, Jobs "argued that Apple needs it in case it inadvertently allows a malicious program -- one that stole users' personal data, for example -- to be distributed to iPhones through the App Store. 'Hopefully we never have to pull that lever, but we would be irresponsible not to have a lever like that to pull,' he says." This shouldn't be a big deal, since Apple already has some control over what becomes available through the App Store. If something nasty does sneak by them, though, at least there's a countermeasure available.

[via Daring Fireball]

So some guy named Steve Jobs got up on stage at something called the WWDC yesterday and talked about some products from a company called...orange or banana? Or was it carrot.

Oh, Apple, that's right.

It was long. And sometimes boring. So thanks to Mahalo Daily, here it is in Sixty Seconds. Did we get our iPhone with iRobot and iHateMakingMyOwnCoffee? We do get Exchange integration and now we're all Mobile with MobileMe and plus Apps for iPhone coming July 11th. Whew, that's a lot.

What they left out was that the new OS Snow Leopard or Rain Monkey or whatever (coming next year), will support multi-core processors, AND be able to take advantage of even more RAM (up to 16TB!).

See for yourselves.

So you can't find time in your day to watch the 90 minute Steve Jobs Keynote that took place yesterday, even though you live and breathe Apple? Is your computer in the manager's line of sight, so you can't even watch it at work?

Mahalo Daily has got you covered: they've managed to shoehorn the Steve Jobs Keynote into 60 seconds. No, this isn't some fancy new video compression; let's just call it a "highlight reel." Or, better yet, a "highlight reel with ADD."

So how much of Steve's reality distortion field comes through in 60 seconds? Plenty: when Steve slides the MacBook Air from that plain manila envelope, it was all we could do to keep from licking the screen.

[Via Calacanis.com]

The buttonless iPhone, and the sleek styling of other apple products, has taken the Wall Street Journal to musing, "What's Steve's Beef about buttons."

According to the article, Jobs' blood-lust for buttons goes back further than you might imagine. "Mr. Jobs was adamant that the keyboard for the original Macintosh not include "up," "down," "right" and "left" keys that allow users to move the cursor around their computer screens, giving it a sleeker appearance," at the cost of utility.

But, in a world where multi-touch technology is allowing buttons to disappear, it looks like real Steve is getting his wish.

Few companies inspire such wicked fanboy love as does Apple, and few have such creative 'haters'. Here's two things we've stumbled on just today that illustrate the Apple love that's flying 'round in the lead up to the iPhone.

First, a history of Apple in pictures. It's all there. Jobs, The Woz, The Apple I, The Lisa -- the predecessor to the original Macintosh -- and a ton of candid shots that really give the Cupertino kids some personality, no matter how minimalist and mock-turtleneck they may be these days.

Second, a fruity and creative version of Apple's logo. Notice anything missing? That's right. This picture is a tounge and cheeck way of saying, "Anything but Apple". So much for yo momma jokes, this is the way to spell out your distaste.

The iPhone has been anticipated for a long time. A very long time. It's finally coming out, and could have the potential to be better than we could have ever imagined with a surprise turn of events.

Apple's Wordwide Developers Conference is today in San Francisco, and some exciting news has been rumored to be dropped at the event. Steve Jobs may announce that they will be letting developers write programs for the iPhone to broaden the appeal of it. The phone does run on OSX, making it more than highly possible to open up the device for outside applications and many other issues as well. Jobs had said a while ago that they will not be opening up the device in the near future until Apple had monitored it due to possible security concerns that could arise, but has since changed their minds.

If this 3rd party accessibility news does indeed get released today, the possibilities for the iPhone are endless as a full and complete mobile device. The phone will get released on June 29th, ranging from $499-$599 for an 8GB device.

What would be your first application wish for the iPhone?

UPDATE: Its official, the iPhone has been opened up for developers. Developers can now write Web 2.0 and AJAX apps that look and behave exactly like apps on the iPhone.

The Financial Times is reporting that Apple could be planning to offer online video rentals. The company is reportedly in talks with the major movie studios. Unlike competing services Amazon Unbox or Movielink, Apple customers can buy movies from the iTunes store, but they cannot rent them.

While downloaded movies usually sell for $10 to $15, Apple could charge $2.99 per rental. You'd be able to download a movie and watch it within 30 days. Apple currently sells movies from Disney and Paramount. It's likely that Apple will be able to sign deals with more studios by offering rentals, which are less likely to cannibalize DVD sales.

Just a few months ago, Steve Jobs squashed a rumor that Apple was planning a music subscription option for iTunes customers. But if this latest rumor is true, it means Apple's not beyond shaking things up a bit at the iTunes store.

Once upon a time, many a geek would fantasize about a knock-down drag 'em out deathmatch between Bill Gates and Steve Jobs. Well, it looks like chances of that are pretty slim. While it's well documented that these two industry icons haven't always had been particularly chummy, it appears that they are over whatever disagreements previously plagued their relationship.

Gates and Jobs appeared together on stage last Wednesday at the "D: All Things Digital" conference held by the Wall Street Journal. The interview is over an hour long, and was held by the venerable Walt Mossberg and Kara Swisher.

If you didn't get to see it when it happened, fear not. It's available online in seven parts, and the Cult of Mac blog has pulled the whole thing together into one page for easy consumption. We didn't do it, but we pointed you to it. You're welcome.

[Update: Scott McNulty from DLS sister site TUAW notes in the comments that Apple has put the entire interview up in both audio and video format in iTunes as podcast downloads. Thanks, Scott!]

Steve Jobs is taking all of the fun out of hacking Apple products like the AppleTV by announcing that new features are on their way. While hackers have been busy working on a plugin to play YouTube videos on an AppleTV box, apparently so has Apple.

Jobs made the announcement during a talk with the Wall Street Journal's Walt Mossberg at the paper's "D: All Things Digital" conference.

YouTube video won't officially be supported for a few more weeks, but it should greatly expand the utility of that little box in the living room by providing tons of free (if short) content to go along with your iTunes purchases.

In February Steve Jobs told the world that he thought it was time to get rid of DRM and now two months later word on the street is that Steve Jobs plans on selling songs owned by London based EMI on iTunes DRM free.

If it happens, this could be the beginning of the end for DRM if other record companies follow suit and offer up their tunes DRM free as well. Jobs will reportedly make an announcement about a "new digital offering" at EMI's London headquarters this morning. The announcement was originally rumored to be the addition of the previously unavailable Beatles catalog on iTunes but has later been confirmed by the Wall Street Journal as an announcement of DRM-free music on iTunes. You can hear everything first hand from Job's himself by listening live to a webcast of the press conference on EMI's website at 8am EST.

[Via MarketWatch]

Steve Jobs released an open letter to iTunes critics yesterday entitled, "Thoughts on Music" in which he discusses DRM, the major label system and why iTunes isn't "open."

Ok, so in points the letter is factually incorrect. It tends to over-simplify the DRM debate by discounting any open alternative. As a well-known and widely read enemy of DRM, I'll take it. In Steve's own words, "Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven't worked, and may never work, to halt music piracy." He's right, and I've said nearly the exact same thing before, as have many others.

The simple fact is Steve has hopped on the bandwagon of industry figures proclaiming the death of DRM for music. Naysayers swore this day would never come and, they might have been right save for the constant downward pressure provided by groups like Defective By Design, music blogs of all stripes and genres as well as the actions of several European countries. I'm not at all convinced that Jobs' changed stance comes from an altruistic place deep within his stylishly dressed torso but, all the same, I welcome him to the right side of the argument.

The dust is just starting to settle around Moscone West in SF, so while everybody is enjoying their post-Stevenote cigarette ("Was it good for you?") here's some details on Apple's new announcements.

First up - the State of iTunes address. To date, 2 billion songs have been sold on iTunes, current rate is over 5 million a day. Over 50 million TV shows and 1.3 million movies have been purchased and downloaded, yow! So to top all of that good news, Apple announced that Paramount will be bringing their stable of movies to the iTunes store. I don't know about you, but I'm totally psyched to buy Wrath of Khan once it's available.

Second, the Apple TV (formerly iTV). It's a set-top box (rather than an actual TV), will cost $299 and is shipping next month. Lots of goodness packed into a teensy box - USB 2.0, 40GB HD, WiFi & ethernet, HDMI and component video, analog and digital (optical) audio out, 802.11b/g/n, and the ability to stream content from up to 5 computers (Mac and PC). Be forewarned, it only outputs a 720p video signal, so it may be time to upgrade your TV as well.

Third, one for the history books, the iPhone. Yes, it's very real, and it looks very cool. Time to finally put all of those iPhone/widescreen iPod/Mac Tablet rumors to rest. Available through Cingular starting in June it will come in two models, 4GB ($499 w/ 2 year contract) and 8 GB ($599 w/ 2 year contract). The four main functionalities are phone, iPod (including video), mail and web browsing. It features quad-band GSM, EDGE, WiFi, Bluetooth 2.0 EDR, a 2 megapixel camera, an accelerometer to switch to landscape mode as you rotate the phone, full touchscreen display, and it runs Mac OS X. It is capable of running full desktop applications, so I expect to see lots of iPhone 'hacks' and neat things that people come up with. It has IMAP and POP3 support, features Safari as its Web browser, Google Maps support and of course Widgets! Battery life is reported to be 5 hours (ouch) but can run up to 16 hours for just audio. Check out the iPhone gallery over at Engadget for more pictures.

Also check out the keynote coverage from Engadget and TUAW!

If you a) are an Apple fan (or are just Mac-curious) and b) enjoy refreshing your browser, you should do what I'm doing and head over to our sister blog TUAW, where they're liveblogging Steve Jobs' keynote right now. Speculation as to whether any Earth-shattering plans will be revealed today is rampant as ever--iPhone? iTV? iBex? Tune in to find out. If your reloading finger gets tired and you're a Firefox user, I recommend the ReloadEvery add-on. And when the Stevenote is through, check out TUAW's hot new photo galleries.

Update: Also check out Engadget's Stevenote coverage.

I hate to be the one to bring down fire and brimstone from Apple users upon my head, but I must venture under the torrid sky for a few moments. Through some carefully placed corporate propaganda in no small number of places, Apple has tried (rather successfully) to convince its users that Mac OS is impervious and invincible, while the company we love to hate (Microsoft) continues to wallow in its own filth and bug-infested software. Apple has been painting a very pretty picture of late, but their rose-colored glasses may start to turn a shade of orangish-pink come 2007. In January, two security researchers plan to reveal a bug in OS X or in an OS X application every day of the month that has previously been undocumented. Now, before you all put on the spandex suits and burn this blog down with your flame-throwers, this is honestly a good thing for Apple and Mac users lovers everywhere. My tiny little point here is that Macs are NOT perfect, and that Apple is over-selling the idea just a bit too much. Anyone who really knows a Mac can tell you that there are vulnerabilities in a Mac. They most likely won't tell you that, lest Mr. Steve have their head on an Apple-logo laser-etched platter. NO matter what brand of non-sense you buy, it will be interesting to see how Apple responds to these guys and their security research sanctioned fault-finding. That is if Apple doesn't throw them under a bus first. If and when these guys find the vulnerabilities they claim are there, it will make OS X better for all Macdom. It will be interesting to see how well Apple does damage control, since Microsoft is usually the one doing that. I guess you could call it "a-bug-a-day."