Filed under: Google, Analysis, Browsers
What does Seth Godin think?
Considering the Google brand in the popular vernacular and the launch of Chrome, I went to web marketing poster boy Seth Godin to get his perspective. Seth wasn't particularly loquacious (no doubt he's a bit busy) but here's the conversation:Me: Would you be willing to take about 10 minutes to talk to us about your take on Google Chrome? While the tech is neat and pretty and awesome, I think you'll agree this is all about the brand. Where Firefox failed (sort of), Google has an honest shot. Once Chrome is out of beta (in 10 or less years) they are one Superbowl ad away from a true IE-killer. That's what I'm thinking, anyway.
Seth: 1. firefox is hardly a failure. 2. chrome is about web as operating system. not controlling ff is a huge risk for them going forward.
Later I explained what I meant by calling FF a "failure"
Me: I guess by "failure" I meant "failure to capture the average user's attention." There's no doubting they have gained market share against the IE juggernaut, but for the majority of users the Internet = Internet Explorer. Was wondering if you think Chrome has a shot at changing that perception, since people now think Internet Search = Google.
Seth: yep!
So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
