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search-engine-optimization posts

Filed under: Business, Internet, Features, Google, Search

At the Top of Google

Search Engine OptimizationI haven't met two small business owners in a meeting where one doesn't ask how to get his or her site to the top of the Google search results list. There are transparent reasons for wanting to be first: you get more clicks, your business seems important, clicks convert into business, and your Internet traffic can skyrocket. What's the magic formula for getting to the top?

There is no magic formula
Disappointing as it is, there is no single solution to move your site's rank to #1 in Google. Now that you're over that impractical wish, let's find out how you can increase your page rank and stay away from what will get your Web site tossed from consideration.

Optimize your Web site
Sometimes called SEO, Search Engine Optimization (or SEM, Search Engine Marketing are related but not the same), is a marketing tool more than it is a technology process (so put it in your advertising budget). People type queries (search terms) into search engines and Google delivers results. If your site is optimized for your key product or service, then why isn't it at the top of the results? Common problem: your site hasn't been optimized and search engines cannot find it. You want examples?

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Graveyard Shift - zombie-busting Time Waster

With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

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