Filed under: Web services, Social Software
Another company takes aim at MySpace: Wal-Mart??
I love the title of this Advertising Age article: Wal-Mart Tries to Be MySpace-Seriously. Because it's so apropos. If you were asked to name 50 companies poised to capture the hearts and minds of hip, young Americans, I doubt Wal-Mart would be on, or even anywhere near, your list. But that doesn't stop it from trying: The HUB (School Your Way) is Wal-Mart's answer to MySpace, and it's worth partial credit at best. The HUB allows young Wal-Mart shoppers-the site seems aimed mostly at tweens-to put together their own personalized page with the opportunity to "win some fab prizes." They can also upload a video of themselves, but all content is rigidly controlled by Wal-Mart, so don't expect to see much in the way of free expression (oh, and the only teens featured on the site's front page are paid actors and models). In the end, Wal-Mart's HUB is-as thought it's not obvious-much less a social networking site (in fact, social networking features are all but absent) and much more an attempt by Wal-Mart to get kids to run its advertising campaign for it, and from the sounds of the Advertising Age article, kids aren't too interested, and I can see why.
So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
