Filed under: Web services, Social Software
Another company takes aim at MySpace: Wal-Mart??
I love the title of this Advertising Age article: Wal-Mart Tries to Be MySpace-Seriously. Because it's so apropos. If you were asked to name 50 companies poised to capture the hearts and minds of hip, young Americans, I doubt Wal-Mart would be on, or even anywhere near, your list. But that doesn't stop it from trying: The HUB (School Your Way) is Wal-Mart's answer to MySpace, and it's worth partial credit at best. The HUB allows young Wal-Mart shoppers-the site seems aimed mostly at tweens-to put together their own personalized page with the opportunity to "win some fab prizes." They can also upload a video of themselves, but all content is rigidly controlled by Wal-Mart, so don't expect to see much in the way of free expression (oh, and the only teens featured on the site's front page are paid actors and models). In the end, Wal-Mart's HUB is-as thought it's not obvious-much less a social networking site (in fact, social networking features are all but absent) and much more an attempt by Wal-Mart to get kids to run its advertising campaign for it, and from the sounds of the Advertising Age article, kids aren't too interested, and I can see why.
With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet.
They key to getting good at Graveyard Shift is learning to use ...
