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Posts with tag right media

Filed under: News, AOL

AOL to acquire online ad firm TACODA

TACODAWhen Google goes and buys DoubleClick and Yahoo! responds by purchasing Right Media, what does that leave for companies like AOL? How about behavioral-targetting ad firm TACODA?

Today AOL (this blog's parent company) announced that it has entered into an agreement to acquire TACODA. AOL plans to use TACODA's targeted advertising technology to extend its own ad network. TACODA currently serves up ads for about 4,000 websites reaching over 125 million users.

Terms of the deal haven't been disclosed, but the New York Post reports that AOL could be paying from $200 to $300 million for TACODA.

Filed under: Business, News, Yahoo!

Yahoo! to Google: We've got advertising too!

Yahoo!In October Yahoo! picked up a 20% stake in advertising company Right Media. Today, Yahoo! bought the other 80% for $680 million in cash and stock.

This comes just weeks after Google picked up advertising giant DoubleClick for $3.1 billion. In other words, the big search portals ain't just about searching no more. Okay, that's been true for a while, but this makes Google and Yahoo! two of the biggest names in online advertising.

Right Media runs an advertising marketplace, or an exchange where advertisers and publishers can buy and sell online ads through auctions. Yahoo! had been using Right Media to place ads on its own sites since last year.

DoubleClick plans its own advertising marketplace, but has yet to do so.

Featured Time Waster

Forumwarz - a potentially offensive time waster

I pwn UAfter spending the better part of an hour on Forumwarz I still can't decide if it's just sick or if it's kind of fun. It's a bit like a car wreck on the highway. I know I shouldn't be looking but I can't quite turn away.

It's sick, it's twisted, it's the internet on it's worst level and darn it, it's kind of fun. At least for a little while.

Forumwarz is a parody role-playing game that takes place on the internet - or at least the Forumwarz version of it. Your goal is to complete missions that are given to you through a mock up of GoogleTalk called Sentrillion.

Your first "friend" is ShallowEsophagus who begins giving you missions to pwn various forums by being a troll. Depending on the character type you are assigned at start up, you have tools like drooling on the keyboard or bashing your head on the keyboard that you can use to destroy forum threads and eventually, pwn a forum.

Future missions involve buying illegal software from the Russians, pwning more difficult forums and other internet oddness.

Completing missions gives you cash, called Flezz in game, and items that you can pawn or use in other missions. The game is NOT for those easily offended. It's crass, coarse and there are frequent f-bombs in the fake chat sessions.

This is also a game for a more mature audience as it requires you to shop at the Drugs R Fun store to get various concoctions to improve your playing, engage in certain cyber activities to get more Flezz and just generally use a more adult perspective.

If you can get past that, here are the more enjoyable and time-wasting aspects.

View more Time Wasters

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