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Filed under: Audio, Features

Interview: OKCool, the First Facebook Record Label?

While MySpace may have long cornered the attention of the music industry as far as social networking sites goes, with its phenomenal growth over recent months Facebook can no longer be ignored as a channel for music marketing and distribution. Recently English developers Pushhit turned their attention to Facebook as a music distribution channel with the launch of the MusicWall application (link requires Facebook login).

MusicWall is a Facebook application that allows for the streaming download of MP3 files, and the sharing of tracks with other Facebook users. After developing the application, the developers decided that it wasn't enough to have developed the delivery mechanism, they wanted a say in the music as well, and so OKCool Recordings was formed. Since launching the label and the Facebook application just a week ago , OKCool has been joined by Web savvy label SMtv Music and drum and bass artist DJ Krust and other labels are approaching Pushhit every day.

With MusicWall still boxfresh at only a week old, I spoke to Pushhit director Mark Panay about developing MusicWall, OKCool and developing for the world's fastest growing social networking site.

Download Squad: What is the background of Pushhit and the MusicWall?

Mark Panay: Ok-Cool.com was set up as a bit of fun where we can post silly stuff, things that we've learned and progress on our projects. We have a few projects on the go; we run a company called SimpleWeb ltd for which we've created a client/website management system with a funky online page editor for small businesses, this is our bread and butter and is coming along nicely since starting at the beginning of the year. We also have a longstanding project called pushhit - we created a prototype of this late last year, tested it in the wild with a handful of users and have now turned this into a company - pushhit ltd. We have just secured some angel funding to progress this further and Music Wall is the first released project under the pushhit banner. The pushhit ethos: social publishing and distribution, we've termed this Digital Gossip...

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