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omniture posts

Filed under: Business, Adobe

Adobe devours analytics firm, is your data the dessert?

Adobe announced it's buying Omniture, the web analytics firm it's been using to track usage stats on its products for years. Omniture is one of the largest analytics companies out there, serving a roster of customers including America Online (this blog's parent company), British Telecom, Disney, eBay, and Ford. Adobe's using thick corporate-speak in its press announcements about this acquisition so far, but the upshot is that they can target content to users with the help of Omniture's behavior-tracking capabilities. That means Adobe is now well-positioned to get into the advertising business.

While Adobe sees Omniture as a business opportunity, some privacy-conscious web users see it as a spyware peddler. You may remember Omniture as the company behind the slightly shady 2o7.net domain, which looked to many users like an IP address, but was actually a domain that Omniture used to track stats. Omniture eventually (sort of) explained 2o7.net, but hasn't stopped using it. They also still offer an option to opt out of the domain's tracking cookies. I haven't heard much of an uproar about 2o7.net in the past few months, but Omniture's privacy policies still say that "the 2o7.net domain is the primary domain our corporate customers use to measure visitor behavior on their website(s)."

Filed under: Windows, Web services, Microsoft, Social Software

Microsoft hires Omniture to spice up Zune Marketplace

What's a giant mega-corporation with a struggling digital download store to do to bring some zest into the venture? Why, hire one of the most prominent providers of business optimization software, of course! Forbes is reporting that Microsoft has hired Omniture to analyze and breath some life into the Zune Marketplace. From a Microsoft spokesman: "Omniture helps us understand what our customers care about, continually allowing us to improve the online experience and provide the best possible content and services."

One can only speculate as to what Omniture and Microsoft will cook up - so why not take a crack at it? To the Zune users, and specifically the Marketplace shoppers in the audience: put yourselves in Omniture's shoes. What would you change about the Zune Marketplace and experience?

Featured Time Waster

The World's Hardest Game 2.0 - Time Waster

So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do. Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game. The mechanics of the game are very simple. You are a small red square, ...

View more Time Wasters

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