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Filed under: News, Social Software, Microblogging

Twitter: all the kids aren't doing it, but does it matter?

There may be a lot of hype about Twitter as the trendiest communication tool out there, but it turns out the service isn't as cool as people make it out to be. Why? Because kids aren't using it at nearly the same rate as older demographics. According to a recent Nielsen survey, only 16% of Twitter's users are under 25. To put that number in perspective, under-25's make up a quarter of the universe of Internet users.

Nielsen asks an important question, though: does it really matter that kids don't get it? Despite being about 1/4 the size of Facebook, Twitter gets the same amount of "buzz" in online media. In June, 10% of all active Internet users visited Twitter.com. Are these numbers impressive enough to make up for the site's lack of youth appeal? Will Twitter catch on with the kids one day? These are questions the service has to deal with, going forward.

Filed under: Google, Beta, Browsers

Google Chrome: Nearly 2 million US downloads in first week

Google Chrome aboutMore than 1.9 million people visited the "thank you" page that pops up after you've downloaded and installed the Google Chrome web browser between September 1st and 7th, according to Nielsen. If that number doesn't sound impressive, let's put it another way: Almost 1.4% of everyone in the United States who went online at all during that week saw the thank you page. Not bad for a brand new web browser.

Of course, installing isn't necessarily the same as using. I'm fairly certain that a hefty number of people who installed Google Chrome were doing so just to check it out. Many probably played around with it for a few minutes and then ditched it to go back to Firefox, Internet Explorer, Opera, Safari, or whatever it is they used.

In other Chrome news, Google seems to have issued an update to the browser today. If you click the "about" button in the browser, a message will pop up telling you that an update is available. I have yet to find a changelog showing what's new in version 0.2.149.30. I'm guessing mostly bug fixes.

[via CNET]

Filed under: Internet, News, Google, AOL

Nielsen changes the way it measures web traffic

Nielsen rankings May 2007
One of the largest companies tracking web traffic is changing its measuring stick. The Associated Press reports that Nielsen/NetRatings will replace page views with time spent on a website as its primary tool for measuring traffic.

Folks have known for a while now that page views don't really tell you what's happening with your site. For example, some of the most visited sites on the internet are search engines. But visitors pop in and out quickly, as they use the tools to find the sites they're really looking for. On the other hand, Web 2.0 sites like Facebook, MySpace, or YouTube can offer up loads of content without a single page refresh.

Nielsen will still track page views, but will rank sites based on the new metric.

The move means that Google will drop from the 3rd most popular site on the internet to the 5th, while this blog's parent company moves from 6th place to first. Why the big jump? Because the minutes users spend on AOL Instant Messenger get included in the new rankings, meaning that Americans spent 25 billion minutes using AOL in May, according to the latest Nielsen rankings.

Filed under: Web services, Google, Microsoft, Yahoo!

March shuffles search engine shares, MSN loses

MSN
SearchAccording to a Nielsen NetRatings report, March was not a good month for MSN Search. While Google's share of the search engine market grew from 47 to 49% from February to March and Yahoo!'s grew about 1 point to 22%, Microsoft's MSN Search saw a corresponding drop from 14% to 11%. Ouch. The report says that Google will have the majority of the market in a matter of weeks.

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