As RSS becomes more and more of a vital tool for online media consumption and production with each passing day, the need for efficient and well-integrated RSS clients rings loud and true. NetNewsWire for Mac OS X is just such a client. Originally borne of (and still written and managed by) indie Mac dev Brent Simmons, it was purchased after v2.x in 2005 by NewsGator to help round out their empire of powerful RSS clients that now span Mac, Windows and even mobile devices.

More or less since its inception, however, NetNewsWire has been hailed as one of the best Mac apps of all time, and for a while (and possibly still) held the title of most widely used RSS reader on any platform, including Windows. NetNewsWire has earned these accolades by offering a powerful set of features in a well-designed UI, and integrating very well with other Mac OS X tools. It offers support for anywhere from ten to hundreds - if not thousands - of feeds, various methods for synching read/unread news item states between computers, a built-in tabbed browser based on WebKit (the same rendering engine Safari and many other Mac OS X browsers use), blogging to any number of desktop clients such as ecto and MarsEdit (another app originally developed by Simmons), synching open tabs between computers and posting them all as a linkdump to said blog editors, bookmarking in del.icio.us, AppleScript and much more. Today's version 3.0 milestone, however, takes NetNewsWire to an entirely new level.

New in this release is even more desktop integration, offering things like Spotlight searching of news items, adding blog authors to Address Book, support for microformats, Growl notifications of news item downloads, sending news items to Twitterrific (the Iconfactory's stellar Twitter client for Mac OS X) and more. Clippings can also be synchronized between computers and the web, and a plethora of UI and performance enhancements make NetNewsWire sing even better on both PowerPC and new Intel Macs.

Of course, you can take all this power for a test drive by downloading a demo from NewsGator, but if you fall for NetNewsWire like so many other RSS users, a license costs a mere $29.95.

[Update: Scott McNulty at our sister site, The Unofficial Apple Weblog, just published 5 questions with Brent Simmons, an interview with NetNewsWire's developer on his thoughts of the new release, why he prefers the desktop software to the AJAX hype and the choices he had to make when adding - or choosing not to add - new features.]

Now that we know what RSS newsreader you like, loathe, and can't live without, inquiring minds want to know what you like to read with your favorite reader. Tell us your "guilty pleasure" feed; the one you would feel embarrassed to reveal. Is it the celebrity gossip site, the one hundred and one most popular mustard flavors, or the latest in automobile bra fashion? Please keep it clean, as this blog is read by younger readers as well (my kid brother included). Tell us what your guilty pleasure is, and remember that we are doing this to get in touch which that chronic downloader in all of us. Don't worry, we won't tell - you can trust us here at Download Squad. This is the part of Downloaders Anonymous where you can tell us what's on your feed list and get it off your chest. We're listening, so spill the beans! What color does RSS turn when it is embarrassed? Bright orange perhaps?

Download Squad readers totally rock! To everyone, thanks for all the feedback on our RSS Readers: SOUND OFF! post. There are so many options to choose from, and I haven't had a chance to really go through them all, so I will be posting my thoughts on the top RSS readers in the next week or two. DLSQ's reader-cloud is much wiser than I am. Several of the readers you mentioned I had never heard of. Thanks to everyone. I have a new favorite out of all the RSS readers I glanced at over the weekend. Drumroll and spotlights please...GreatNews is the winner! Not only was GreatNews the most recommended at last count (tied with Sage) but it is simple and powerful. I love it. I really like the newpaper layout and easy to use features. My favorite part about it was the ability to enter a web address, and GreatNews will pull any feeds from the page and list them at the bottom via an RSS icon. A simple click or two and you've subscribed. It is a piece of cake. Here are your top results:

• GreatNews - 8 votes
• Sage (firefox plugin - 8 votes
• FeedDemon - 6 votes
• Flock - 6 votes
• Google Reader - 6 votes
• Bloglines - 5 votes
• Netvibes - 5 votes
• Omea - 4 votes

Others were Bloxor, Alesti, Abilon, Endo, FeedLounge, FeedReader, Gregarius, Klipfolio, Onfolio, RSSbandit, Fizzle, Thunderbird, Vienna, Opera, RSSpopper, IntraVnews, Pluck, Reblog, SharpReader, Rojo, NewsAlloy, NewsHutch, IE7, humanized, BlogBridge, Awasu, a few homegrown varieties (very cool) and a few others I may have missed.