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matt cutts posts

Filed under: Google, Search, Web

Google will factor page load speed into search result rankings

Matt CuttsGoogle sure seems hung up on the speed of the web these days, and I have to say, I like it. After announcing the SPDY protocol they're working on to speed up page loading time, it has come out that Google is seriously considering using page loading time as a factor when returning search results. This isn't some unsubstantiated rumor, either; it comes from none other than Matt Cutts, the high-profile Google employee who works on Google's web spam team.

Cutts said that the directive to speed up searching comes right from the top, Google's co-founders Larry Page and Sergey Brin. According to Search Engine Land he said they want searching to be as fast as flipping through a magazine.

At first blush it seems counter to Google's accuracy goals to favor fast pages over slow pages when a slow page might be more relevant to a user's search, but I know that I have often not even bothered letting a slow page finish loading when I was busy searching for something specific. If Google can shield me from the slow sites, it will help me find what I'm looking for more quickly.

Of course, now I have to do something about the slowness of my personal blog. But I probably should have long ago.

[Photo by chrisscott]

Filed under: Google, Yahoo!

Google ripped off Yahoo!'s IE7 promo page?

Google/Yahoo! IE7 promo
Google's "Don't be evil" maxim has been called into question (again) after Yahoo!'s Jeremy Zawodny pointed out that Google's new Internet Explorer 7 promo page looked suspiciously similar to the one Yahoo! put up a few months ago. And by "suspiciously similar" I mean practically identical. The layout was exactly the same, most of the wording was the same or very similar--basically everything except the colors and graphics. Google was quick to change the promo page, but Zawodny's blog has a screenshot of the original which is pretty damning. He says that he "checked with our PR group to make sure that this wasn't just a template that Microsoft gave to all partners," and they confirmed that that's not the case. So what's up with this, Google? Did some lazy intern put that page together? Please tell me heads are rolling.

[Via Matt Cutts]

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So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do. Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game. The mechanics of the game are very simple. You are a small red square, ...

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