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Microsoft adds 1-million DRM-free tracks to Zune Marketplace

Zune SoftwareMicrosoft announced some updates to its Zune media player lineup this week, with new smaller, flash memory based Zunes coming soon. But we're much more excited about the software updates.

Microsoft has revamped both the Zune firmware and the Zune Desktop software. Perhaps the most impressive thing is that if you've got a current generation Zune, you'll be able to upgrade your firmware to get all the new features. Really, that's shouldn't be so impressive, but considering Apple wants you to buy a new iPod every year, it does kind of make the Zune slightly more attractive than it had been.

So what's new?
  • The Zune Marketplace is adding over a million DRM-free MP3 tracks. This from the company that practically (but not really) invented DRM.
  • Podcasts and music videos are being added to the Zune Marketplace
  • You no longer have to listen to shared music within three days. But you can still only listen to a shared track three times before it self-destructs.
  • You can share videos and photos with other users, not just music
  • Support for additional codecs including h.264 and MPEG-4
  • Automatically import recorded TV shows from Windows MEdia Center
  • Microsoft is launching a social network called Zune Social
  • Microsoft is launching web widgets called Zune Cards that let other users see your music selections
  • You can share music that someone else shared with you
While Apple is busy pushing out iPod updates that make your (admittedly hacked) devices less useful, Microsoft is actually releasing updates that make the Zune better. Suddenly that brown media player doesn't look so silly, does it? Oh, right, Microsoft is killing the brown version.

Facebook unveils Marketplace classified ads section



If you notice a sudden drop in used textbook listings on Amazon or couches with 'minor beer stains' from Craigslist and your local newspaper, you can likely thank Facebook's introduction of the Marketplace. PC Magazine has the scoop on this new social network-infused classifieds ad system, which is free of charge and should be available to all users by the end of this week after a gradual rollout.

Keeping things simple (at least for now), Facebook's Marketplace has only four categories: For Sale, Housing, Jobs and Other. Sub-categories all for fine-tuning a listing, but Facebook has also taken care to allow users to specify who gets to see what. Ads can be listed publicly or only for friends and networks, and users who are not friends with a lister can only see the ad - not the lister's profile. Unfortunately, it appears that Facebook decided not to integrate any of the online payment systems, which would have offered them a serious advantage over competing services like Craigslist, MySpace and, in a way, even eBay.

As this new feature is slowly rolling out to all users this week, you should notice a news bulleting once you sign in, as well as a new Marketplace entry in the left Facebook sidebar once you can get to listing and buying.

AOL to sell Google Ads

aol to sell white lebeled google adsAOL announced they will start selling Google Adwords under a new white labeled solution. The deal was mentioned back in December 2005 when Google invested $1 Billion for a 5% stake in AOL in order to collaborate on online video offerings and Instant Messaging among other items.

Under this new white labeling solution through a new AOL Marketplace, the company will be enabled to sell search advertising directly to advertisers on AOL owned properties. The system has been in testing for the past five months with 30 advertisers that have had the ability to buy search advertising targeted directly at the AOL Search audience, AOL client applications and on AOL.com. Advertisers can also segment and optimize traffic coming from AOL. The system does also include the reporting features that advertisers expect from Google AdWords.

It appears as though AOL's testing advertisers have been extremely happy with their results over the past few months and have actually increased their ad spends due to this new product. Needless to say with this new found success of white labeling, I wonder which media conglomerate Google hits next?

Microsoft hires Omniture to spice up Zune Marketplace

What's a giant mega-corporation with a struggling digital download store to do to bring some zest into the venture? Why, hire one of the most prominent providers of business optimization software, of course! Forbes is reporting that Microsoft has hired Omniture to analyze and breath some life into the Zune Marketplace. From a Microsoft spokesman: "Omniture helps us understand what our customers care about, continually allowing us to improve the online experience and provide the best possible content and services."

One can only speculate as to what Omniture and Microsoft will cook up - so why not take a crack at it? To the Zune users, and specifically the Marketplace shoppers in the audience: put yourselves in Omniture's shoes. What would you change about the Zune Marketplace and experience?

Windows Marketplace: Microsoft's new online software and hardware store

Windows Marketplace
Microsoft is poised to launch Windows Marketplace a new online store whose tagline is "A world of products that work with Windows." Formerly codenamed Agora, Windows Marketplace appears to be an everything-for-Windows store to be tightly integrated with Windows Vista. Blogger Ed Bott stumbled across Marketplace when using Vista's Windows System Assessment Tool, a program that divines your system's capabilities when you install Vista. When WinSAT gives your system a score based on its components, it also provides a "View software for my base score online" link that takes you to Windows Marketplace and reports your system's specs in the process, presumably so Windows Marketplace can off your softwawre and hardware that will work with you system. Overall there's nothing stunning about Windows Marketplace, though for an online store it's very clean and uncluttered, owing more to the Apple Store web site than, say, Newegg.com. One unique feature is the "Digital Locker," which lets you "find, purchase, download and store software titles from numerous retailers." Windows Marketplace features focuses mainly on desktop software and hardware, but also has PocketPC apps and even Internet Explorer add-ons. It also has RSS feeds for new offerings in its major categories.

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