Oh day three, where the point values are doubled and the hangover is permanent. If you decided to skip SXSWi this year, joining the hip kids who claimed it was "too commercial" and "too over-hyped", shame on you. The only thing too commercial were the panels and, frankly, no one goes to those anyway.

So far today we've caught up with the guys from Bloxes, which although not a tech product is remarkably cool in its simplicity. They're also the same guys behind the uber-cool Songza, which embodies the exact same dead-simple "Why didn't I think of that?" logic. Interlocking cardboard forms may not be terribly sexy from a software perspective but, who can argue with the ability to build 3d forms out of recycled content. Bloxes are the things you use to build cheap structures in the ultra-hip loft office space where you create the future of the web.

During the day we also had a great interview with Mindbites, which we'll have encoded and uploaded for your vicarious viewing pleasure, soon. Christina talked with Chris Saad, the founder of Dataportability.org, who is also working on a new version of his other great idea, Particls. I caught up with Saul Colt from Freshbooks, the web app that finally brought the sexyback to invoicing all your freelance clients.

We'd also like to take a minute to address a pressing social issue, Public Relations consultants. These hardworking mavens of the tech universe are largely underpaid, over worked, and almost never get glamorous perks like party invites, expensive bottles of wine and the adoration of beautiful women. You've probably asked yourself, as you lay awake at night, unable to sleep for worry over their living conditions and the status of their multi-million dollar contracts, "What can I do to help?" Fear not, there is a solution. For only hundreds of dollars a day, you can fill the tanks of their luxury cars with precious gasoline, and make the difference between the regular coffee Seattle's Best and a latte at Starbuck's.

The numbers:

• Tweets about the Zuckerberg disaster: immeasurable given available tools
• Sandwiches consumed in Bloghaus: 134
• Times the guy in the press room breaks your concentration to ask, "Can I get you anything?": 17
• Shirts we've acquired to give to our readers: 2
• Approximate number of man-minutes Mark Zuckerberg and Sarah Lacy wasted with a useless interview: 112,500
• Newly coined words overheard : 1 ("Radool", Gary Vaynerchuk)
• Parties we skipped to bring you this content: 3 (well, 2.. we couldn't resist making an appearance at Gawker)
• Times we've left messages for Mullenweg about an interview: 3
• Times Mullenweg has left return messages with no schedule detail: 1

(Matt, we love you and we're only concerned that you're ok. Please, we're worried sick. We've called all the hospitals, homeless shelters and even the morgue. Where are you?)

It always seems to happen once a company gets as big as Facebook, people sue.

Facebook's creator Mark Zuckerberg first saw a lawsuit alleging that the idea for the 30 million user social network was stolen from a few College friends. Now the team has been hit with a patent lawsuit claiming that the system for creating a community for users with common interests was issued a patent in 2003.

What are the new plaintiffs requesting? Royalties of course, it's always about the money.

Facebook could face big trouble soon. A lawsuit that's been hanging around for quite some time, filed by the creators of ConnectU -- a Harvard founded social networking site that dates back to 2003 -- could have huge implications for the popular social networking platform if successful.

ConnectU claims that Mark Zuckerberg worked breifly for ConnectU, but decided to start his own company soon after. That wouldn't normally be a problem -- business relationships end all the time -- but the company Zuckerberg founded, Facebook, stands accused of stealing source code, design and even the business plan of ConnectU.

Zuckerberg, armed with big pockets and tons of lawyers, hopes to quash the lawsuit once and for all on July 25th, the date of the next scheduled hearing. However, if unsuccessful, this could be the beginning of a lengthy and all-important legal battle for the social networking butterfly.

Facebook has made a major step forward with the launch of Facebook Platform, which promises to make the uber-addictive Facebook even more pervasive. The long and short of it? Facebook has opened their API to developers in a big way, allowing enterprising comapnies and individuals to develop tools for use within Facebook's world, and which can tap Facebook's ever growing and enormous list of users.

What does it mean to the Facebook addicted non-developer? You'll be able to do more with your facebook account, and all in a way sanctioned and sanitized my Facebook's -- so far -- rather intelligent management. A far cry from MySpace, where third party add-ons are banned and re-allowed so often we've mostly stopped bothering to care.

So far the list of new Facebook toys is pretty sweet. The ability to add in content from Twitter, Box, iLike, Forbes and even frivolities like HotorNot should make the FB rank right up there with crack cocaine on many people's web radar. In a recent talk Facebook's creator Mark Zuckerberg claimed that not only does facebook add 100,000 users a day, but half of the users they have come back to the site every single day, racking up 50 pageviews per head for a total of 40 billion views per month. Make the site any more addicitive and the DEA or the ATF will have to step in and initiate steps to list it as a controlled substance.

Yahoo! and Facebook are back talking, and it looks like the deal is approaching the $1 billion mark. Facebook recently held discussions with Microsoft and Viacom about possible takeovers, and they both bombed out.

The 22 year old founder, Mark Zuckerberg, has shied away from selling because he is focused on building the company for the long term. Viacom had offered $750 million earlier this year, which was shut down with a $2 billion counter offer. Mark is now apparently undecided about the Yahoo $900 million offer. He keeps tight control of the company backed by Greylock Partners, and models the simplicity and management style he has after Google, and Apples founders.

If this deal goes through, it could major pump up for Yahoo's declining younger market.

For someone who doesn't have a Facebook account, I've sure been Facebook-obsessed this week. I've been on the edge of my seat watiting to find out what changes, if any, Facebook's developers would make after many users freaked out about their new News Feed and Mini-Feed features. All told, the largest anti-News-Feed group gained more than 700,000 members in about three days, almost 10 percent of Facebook's entire membership, and numbers like that can't be ignored. Today Facebook founder and CEO Mark Zuckerberg made a blog post announcing changes that give users more control over what information their friends will see in the News Feed and Mini-Feed. The blog post is almost comically humble, beginning with, "We really messed this one up." He goes on to say, "Somehow we missed this point with Feed and we didn't build in the proper privacy controls right away. This was a big mistake on our part, and I'm sorry for it. But apologizing isn't enough. I wanted to make sure we did something about it, and quickly. So we have been coding nonstop for two days to get you better privacy controls. This new privacy page will allow you to choose which types of stories go into your Mini-Feed and your friends' News Feeds, and it also lists the type of actions Facebook will never let any other person know about." He also thanks all of the vocal users and points out, somewhat indirectly, that it was the News Feed itself that enabled millions of users to find those anti-News-Feed groups in the first place.

I'm glad that this is the route Facebook took. The Feed is ultimately a very useful tool and really sets the site apart from MySpace by putting the emphasis on the user and not pageviews. This granular control of what information is shown in the Feed probably should have been included from the beginning, but Facebook's experience will serve as a learning tool for it and many web sites to come. Hopefully.

Yesterday I reported on Facebook's new News Feed and Mini-Feed features, which allow Facebook users to see all of their friends' and groups' public activity at a glance. I praised the feature, but it turns out that a lot of actual Facebook users are having a bit of a freak-out. Okay, they're having a lot of a freak-out. Since the News Feed went live yesterday, literally hundreds of thousands of Facebook members have started and joined groups with names like "Students Against the Facebook News Feed," "Students for Facebook Privacy," "I Hate the New Facebook," and even "Ruchi Sanghvi, Creator of the news feed, is an idiot." I'm not even kidding. There are also petitions, boycotts, and other protests in the works. Apparently if you want to mobilize the youth of America, changing their Facebook is the way to do it.

Facebook is not deaf, of course, and in response Facebook founder and CEO Mark Zuckerberg has made a post to the official Facebook blog entitled Calm down. Breathe. We hear you, saying of the features, "We think they are great products, but we know that many of you are not immediate fans, and have found them overwhelming and cluttered. Other people are concerned that non-friends can see too much about them. We are listening to all your suggestions about how to improve the product; it's brand new and still evolving." He goes on to reinforce the fact that, in terms of privacy, Facebook hasn't changed. "None of your information is visible to anyone who couldn't see it before the changes," he says, "If you turned off your wall to non-friends, no one who is not your friend will be able to see a post on your wall. Your friends can still see it; it hasn't changed. Secret groups and secret events remain secret from other people. Pokes and messages remain as private interactions. Nothing you do is being broadcast; rather, it is being shared with people who care about what you do-your friends."

Some users, however, believe that while none of their information is truly any less private, the News Feed makes "stalking" too easy. I'm on the same page as TechCrunch's Michael Arrington, however: "If this feature had been part Facebook since the beginning, their users would be screaming if Facebook tried to remove it. It's a powerful way to quickly get lots of information about people you care about, with easy settings to remove that information for privacy reasons. ... An easy fix to the problem is for Facebook to simply make each of the new products optional. Users who don't participate will quickly find that they are falling out of the attention stream, and I suspect will quickly add themselves back in." I agree on all counts. Facebook will undoubtedly lose a few users over this, but I have no doubt that those users will be far outnumbered by those who will become hopelessly addicted to the News Feed just like they're already addicted to Facebook's other features.

Now... cue the haters.