-722454.jpg)
Over the last few decades, traditional print media like newspapers and magazines have witnessed a decline in circulation numbers. That is, fewer people have been reading printed publications, instead opting for other news delivery options like radio, cable stations and the web. There are many theories as to why this is the case. Some people say slanted, politically-lopsided news coverage is turning off readers. This could be part of it.
But the real issue behind print circulation shrinkage lies with the news consumer. The way people prefer to consume information has changed drastically, so much that, at least in the States, newspaper publishers have actually seen 15-year shift in the age demographic patronizing their product. Why?
There are two harbingers of doom that newspapers are only now waking up to. The first is hyperlocalism: the idea that news reporters and editors can best serve their community by reporting what happens within their community. A community doesn't have to be geographically defined either: news consumers are grouped by geography, sure, but also by common interests, say sports, or even a single sports team. Some independent blogs that
cover local high school football are doing better in terms of reach than the printed weekly's box score page.
Perhaps this is why web sites that
cover things in a hyper-local way are building viable, profitable businesses. Perhaps this is also why traditional news shops, which publish a lot of national, "generic-interest" material (ie. recycled Associated Press stories) are struggling to find subscribers.
Even Download Squad operates in a hyperlocal manner. We have a community to serve that shares a common interest in nifty technology solutions, mostly software of course, and wants to keep abreast of the latest in this very well-defined space. Sister site Engadget operates in the same vain. The result of this hyperlocalism? A thriving, viable publishing business that serves its community. This is truly a concept where the purpose (serving a local community) and the means to achieve that purpose (serving a local community) are actually the same!
Read more →