Filed under: Business, Internet, Video, Web services
What's the meaning behind Joost's IndyCar sponsorship?
Joost seems to be at the forefront of an explosion into public realm care of one of the worlds top ad locations, IndyCar. What does this mean? Is Joost really ready to go mainstream? If anything they just stepped up their marketing efforts this past weekend with a 7th place finish. Joost -- the so-far leading IPtv application -- is getting pretty big in the "tech" world, with thousands of users logging in to check out the services offerings, if not tuning in on a daily basis. Could it be that this Web 2.0 service is ready to launch into the mainstream marketplace where armchair beer drinking sports fans tune in online to catch their favorite shows?
Earlier this month Joost and the IndyCar Series teamed up to broadcast races online, and have seen so much success that they are planning on adding more channels in short order. Joost currently has over 150 free quality channels of programming on its roster including Comedy Central, IndyCar, MTV, Warner Bros, National Geographic, and Reuters.
So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
