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Filed under: Internet, Blogging, Web services, Yahoo!

Yahoo! to set IndexTools web analytics suite free

IndexToolsA few days ago Yahoo! announce it was purchasing IndexTools, a powerful web analytics suite that rivals similar applications from Google and Microsoft. Now IndexTools COO reports that the plan is to offer IndexTools free of charge. That's the good news.

The bad news is that for now, the free service will only be available to existing clients and partners who accept the new terms of service. Yahoo! won't be accepting new users until it rolls out the next version of the application and it's still too early to know when that will take place.

Eventually the free service could offer some serious competition for Google Analytics, one of the most popular free tools for web publishers who want to track reader statistics and optimize their advertising.

[via Techmeme]

Filed under: Business, Internet, Web services, Yahoo!

Yahoo! buys web analytics service IndexTools

IndexToolsYahoo! could be preparing to launch a Google Analytics competitor. The big Y has acquired Tensa Kft, makers of IndexTools.

Yahoo! will integrate IndexTools with its current analytic tools to help build the company's advertising network. The services will first be available to members of the Yahoo! ad network, but eventually the company plans to build a system that will let third party developers "monitor and optimize the traffic performance" of web applications.

The deal is expected to close in the first half of the year. The terms of the acquisition were not released.

[via TechCrunch]

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