30 fateful years have passed since what is believed to be the first piece of spam has defiled the inboxes of unwitting victims. Since then things have gotten much worse, with Internet scams at an all time high and spam comprising up to 90% of all email.Gary Thuerk, the only soul that can lay claim to the title "Father of Spam," is the man who started it all, even if he's not to blame for the monstrosity that all of this has evolved into. The enlightening moment in his mind was this: "It's too much work to send everyone an e-mail," ... "So we'll send one e-mail to everyone." And thus the beast was born.
His email inviting people to come see a product presentation of the DECSYSTEM-20 FAMILY, which was written in all caps (setting the standard for years to come), was met with a very negative reaction foreshadowing how we still feel today about unsolicited emails. Interestingly enough, the email generated about $12 million in sales for Thuerk, which is probably why spam is still filling the inboxes of young and old alike: it works.
[via Geeks are Sexy]
