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Filed under: News, Google

How Google knows when you're likely to get the flu

Google Flu

Google Trends is a fun way to compare the popularity of search terms, but the technology behind it can also be put to some important uses. Google.org, the nonprofit arm of Google, is using Trends to generate a flu tracker, showing the prevalence of flu outbreaks across America. Flu-related search terms are tracked to estimate when and where the flu happens, with data going back to 2003.

The data is tracked by state, so you can check and prepare when the flu starts to pick up in your area. According to Google's data, December is historically the worst flu month, so this is an apt time for Google Flu Trends to launch. Google is hoping that the tracker will be quicker and more accurate than the traditional method of waiting for doctors to report the flu, and they estimate that people are likely to Google the flu 1 to 2 weeks before they tell their doctors about it.

Filed under: Internet, Google, Search

Google takes on Compete, Alexa

Google trends websites
Everybody knows that Alexa, Compete, and other web services that track web site traffic are inherently flawed. Because they compile third party data instead of looking at your actual server data, you can never be sure that the statistics you're reading are accurate. But hey, if you really want to see whether Engadget is more popular than Gizmodo, they're the only game in town, right?

Now there's a new player in the web traffic comparison game. Google has added the ability to search for websites in Google Trends. While there's no guarantee that the stats Google spits back are any more accurate than the ones you'll find from Alexa or Compete, the service does give you one more source for comparison.

Search Engine Land reports
that Google grabs its numbers from a combination of sources including search traffic, anonymous Google Analytics figures and other third party marketing data.

[via VentureBeat]

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