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Filed under: Utilities, Blogging, Web services, Commercial, Freeware, Social Software, Web

Clicky is Google Analytics all grown up

ClickyClicky is a new web analytics package that is looking to give the current king of web analytics, Google Analytics, a run for its money. Like any site tracking service, you create an account, insert some code into your pages (or if you are using one of the popular blogging platforms, simply install the relevant plugin), and watch as Clicky gathers statistics for your site in real-time.

The service sets itself apart by being very well designed and easy to read, but also by including extra related features, like the ability to include your FeedBurner statistics, tracking Twitter statistics, and providing an integrated link shortening service based on its related domain name clicky.me.

The free version of Clicky is ad-supported, but a Pro version is also available.

A few of Clicky's more obscure features need a Pro account to use. For example, with a pro account you can set up Twitter searches for your brand name or URL, and then see how many mentions you are getting.

Filed under: Internet, Google

Polaris makes Google Analytics data pretty, brings it to the desktop

Polaris
Polaris is a desktop viewer for Google Analytics data. It's built on Adobe AIR, which means it can run on Windows, Mac, and Linux systems. And while it doesn't show you any data that you couldn't find by logging into your Google Analytics account, Polaris does make your data easier to read at a glance.

The program features attractive graphs, charts, and animations. You can use it to check your visitor numbers, trafic sources, referring sites, top content, top keywords, and other information. Polaris is free if you want to view one Google Analytics profile at a time. But you can also pay $15 per year for access to the multi-profile edition.

Polaris started out its life as the Google Analytics Reporting Suite, which we profiled in 2007. To be perfectly honest, the original reporting suite had a lot of features that Polaris is missing. But the that application was a free beta. The developer expects to launch several new products built on the platform this year that will offer advanced features for analyzing your web traffic information.

[via Refreshing Apps]

Filed under: Internet, Web services, web 2.0

SiteMeter gets a facelift - and a few other nips and tucks too

SiteMeter
Web analytics company SiteMeter has rolled out a major update to its free and premium web stats tracking service. The new version of SiteMeter is full of new charts and graphs that let you see how a web site is performing at a glance. The update is also supposed to do a better job of accurately tracking unique visits and page views.

One of the biggest changes for web publishers is that you no longer need a separate login for each web page you maintain. You can bring all of your accounts together under a single username and password. You can also decide whether to offer visitors full, partial, or no access to your statistics.

Some reports appear to have been retired, like the traffic prediction report. But others have been added or expanded. For example, you can now see how your site stacks up against other web sites in a given category using SiteMeter. And while users used to be able to see visits and page views by day, week, month, or year, you can now select a custom time period to view.

Overall, the new SiteMeter looks a lot prettier and offers you many new ways to analyze web site traffic. Will that be enough to convince people to choose SiteMeter over other free services like Google Analytics? It doesn't really matter. There's nothing preventing you from using both services simultaneously. Many web publishers do.

Update: In response to the overwhelmingly negative reception this redesign has received, Sitemeter is rolling back its service to the old version. No word on how much time and money they've spent on the "upgrade." While the new service certainly offers more features than the old version, reports take longer to load, they're not as simple to read as the old versions, and most importantly, a large number of Sitemeter users had complaints.

Filed under: Internet, Blogging, Web services, Yahoo!

Yahoo! to set IndexTools web analytics suite free

IndexToolsA few days ago Yahoo! announce it was purchasing IndexTools, a powerful web analytics suite that rivals similar applications from Google and Microsoft. Now IndexTools COO reports that the plan is to offer IndexTools free of charge. That's the good news.

The bad news is that for now, the free service will only be available to existing clients and partners who accept the new terms of service. Yahoo! won't be accepting new users until it rolls out the next version of the application and it's still too early to know when that will take place.

Eventually the free service could offer some serious competition for Google Analytics, one of the most popular free tools for web publishers who want to track reader statistics and optimize their advertising.

[via Techmeme]

Filed under: Business, Internet, Features, Windows, Macintosh, Web services, Google

Google Analytics Reporting Suite: Track your web stats without a browser


While we're on the topic of ways to access Google's analytic tools without a web browser, Google Analytics Reporting Suite breathes new life into Google's already powerful web analytics tools.

Not only does this tool let you access your data without a web browser, but the user interface is much prettier and more responsive than Google's default UI. Since a video is worth a few thousand words, we figured the best way to demonstrate just how easy it is to manage your data was to shoot a short video, which you can see above.

You can run all the same reports using this tool as you would from Google's site, they just load more quickly. You can also export reports as PDF, XLS, or XML files.

Analytics Reporting Suite runs on Adobe AIR, so you'll need to download and install AIR on your Windows or Mac machine before you can use the reporting suite.

Filed under: Internet, Microsoft

Microsoft launches Project Gatineau web analytics private beta

Project Gatineau
Microsoft has opened the doors (well, cracked the window really) for its new Google Analytics competitor. Codenamed, Project Gatineau, the new web analytics tool will offer web publishers and advertisers advanced tools for measuring how people are interacting with web sites.

The private beta which launches today is only available to US-based advertisers at the moment. Advertisers can sign up via a Microsoft website. During the beta, Project Gatineau will only be available to adCenter account holders, which means you'll have to shell out $5 to sign up for an account if you don't already have one. It's not clear if the analytics tool will be available to users without adCenter accounts after Project Gatineau emerges from beta.

[via Bink.nu]

Filed under: Internet, Utilities, Web services, Microsoft, Beta

Microsoft to launch web analytics tool

Gatineau
Seriously, is there any cool Google service that Microsoft isn't trying to duplicate? There's book search, health sites, map services, and now web analytics. (Of course, we can't blame them, seeing as Google's taking on Microsoft Office with a web-based clone).

Right now, Google Analytics is probably the most powerful free web-based analytic tool on the market. Sure, it has a few quirks that you probably wouldn't find in a commercial application. But it gives you a lot of control over how you analyze traffic on your web site.

It looks like Microsoft is preparing to launch a new web-based tool that will be at least as powerful. Microsoft's Ian Thomas introduced the new project, code-named Gatineau, at Web Analytics Day. A private beta is expected to launch next week. At first, Gatineau will be available only in English and only in countries supported by Microsoft's adCenter.

Microsoft is currently accepting applications for the beta.

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