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Posts with tag google analytics

Googleholic for May 3, 2008



Welcome to Googleholic, your bi-weekly fix of everything Google!

In this edition:

  • Google expands iPhod/iPod Touch interface and adds News
  • Customize your Google Docs with CSS
  • YouTube gets a new player
  • Google launches private beta for Google Analytics for Blogger

Continue reading Googleholic for May 3, 2008

Googleholic for April 4, 2008



Welcome to Googleholic - your bi-weekly fix of everything Google! In this edition:

  • Google Gears gets some updates
  • YouTube introduces Living Legends
  • Google Analytics adds new graphing options
  • Google to lay off ~300 DoubleClick employees and sell Performics Search Marketing

Continue reading Googleholic for April 4, 2008

Googleholic for March 22, 2008


Welcome to Googleholic - your bi-weekly fix of everything Google, the day-late, extra-tasty edition!

This edition covers:

  • AJAX Language API
  • Google Analytics benchmarking goes live
  • YouTube 2007 Video Award Winners
  • Google Apps get newest Gmail features

Continue reading Googleholic for March 22, 2008

Play hide-and-seek with Google Analytics

How much data do you think Google has about you and your browsing habits? Crazy amounts. Scary amounts. Volumes of data that make our veins run cold and keep us awake at night. But, hey, they kinda own the web, right? So what can you do?

Forty One of the most popular 100 sites on the web use Google to track their visitors. As it turns out, it's pretty simple to opt-out of Google Analytics data collection. Blog Boing shows us how, "For the more privacy cautious between us the solution for preventing any site's Google Analytics to record any information on us is quite simple. Just add to your hosts file the following lines:"

127.0.0.1 www.google-analytics.com
127.0.0.1 google-analytics.com
127.0.0.1 ssl.google-analytics.com
127.0.0.1 *.google-analytics.com

This little "hack" keeps your computer from contacting Google's Analytics data collection servers, thus keeping your data out of Google's incredibly wealthy hands.

Thanks BlogBoing!

How to use Google Analytics

If you've got a web site or blog, you're probably using a statistics tracking service like StatCounter, SiteMeter or Google Analytics. Without a doubt, Google Analytics is the most comprehensive system around for tracking and analyzing visitor data for your website. But there are so many bells and whistles that it can be a bit intimidating.

Nonprofit consultant Beth Kantor has put together a great primer on Google Analytics. It's intended for nonprofits, but it's useful for anyone struggling to make sense of all the graphs and charts in Google Analytics.



If you already understand the value of an web analytics package, we'd recommend skipping ahead to the 2 minute mark, where Kantor begins to explain the five steps you should take before setting up your account.

Google Analytics leaves beta behind and get new features

Google AnalyticsGoogle Analytics is out of beta, in what may be record time for a Google product. The final version builds on some of the goodies first introduced last month, and includes changes suggested by folks like Search Engine Watch's Danny Sullivan and Marketing Pilgrim's Andy Beal.

As of July 18th, you'll no longer be able to access the previous version of Google Analytics.

So what's new?
  • Hourly reporting - take a look at your visits/page views by daily or hourly report
  • Clickable URLS - click through to the pages referenced in your reports
  • Increased number of data rows per page
  • Bounce rate increase and decrease colors were reversed (red now = bad, while green = good)
  • AdWords integration
As usual, there are a bunch of other minor tweaks and changes that you can read about in the release notes.

[via Marketing Pilgrim]

Google Analytics and Feedburner Reports plugin for WordPress

Google Analytics and Feedburner Reports plugin for WordPressIf you're a blogger using WordPress, and you're looking for a good way to view both your web visitor statistics as well as your syndicated reader statistics, consider using Google Analytics and FeedBurner. Google Analytics, which was once known as Urchin, is a free and full-featured web statistic reporting package. FeedBurner is a best-of-breed syndicated feed monitoring service.

But once you've got both of those systems in place, you'll want an easy way to view your statistics, preferably right from your WordPress administration interface. And guess what? That's what this post is about. The accurately named Google Analytics and Feedburner Reports plugin for WordPress is exactly what you're looking for. Here's a list of features:
  • Provides you with a birds-eye view of what's going on with your site
  • Retrieves data from Google Analytics and Feedburner
  • Reports are represented visually with graphs
  • Choose the reports you want to view
  • Ability to automatically install the Google Analytics tracking code for you, along with optional outbound link tracking.
The graphs are probably the sexiest part of this plugin, but ease of use is also high on the list of reasons you might want to try it out.

Googleholic for August 18th, 2006

googleholicIn this issue of Googleholic we cover:
  • Google Map Search gadget
  • Grannies and Google Coupons
  • Google Music Trends
  • Brazil sues Google
  • Google Anniversary
  • Writely is open for business
  • China.com teams with Google
Welcome to Friday's Googleholic edition...

Continue reading Googleholic for August 18th, 2006

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