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Google loses appeal for Gmail trademark in Europe

Posted Mar 20th 2008 12:00PM by Danny Mendez
Filed under: Internet, Web services, Google, web 2.0

giersch mail wtf google search
Due to another company trademarking "G-Mail" in Germany, similar to Google's "Gmail" in the US, the search engine giant lost an appeal to use "Gmail" in the European Union. G-Mail stands for "Giersch Mail" in Germany, where Daniel Giersch runs an electronic postal delivery service -- if that's not email, we couldn't say what it is.

As a result, Gmail is now known as Google Mail in Europe. Google's email service is also known as Google Mail in the UK, where another company trademarked "Gmail" shortly after Google launched the service.

And the moral of the story is: The next time you launch any product or service, make sure to trademark the name before. As for Google, the company "got caught slippin" -- as we say in the hip hop world -- so too bad, so sad.
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