Filed under: Windows, Microsoft
Microsoft ducks out on Family Guy, proves they still don't get "hip" marketing
by Sebastian Anthony Oct 27th 2009
In yet another blunder by the Microsoft PR team, they have pulled out of a planned variety show written by the creator of Family Guy, Seth MacFarlane, and Alex Borstein (the voice of Lois). In a dull, think-of-the-stockholders turn-up for the books, they've decided that the Windows 7 brand does not quite fit inside the Family Guy universe -- and promptly pulled the plug on their sponsorship (though the show will still be aired).
How boring is Microsoft trying to be exactly?
First the house parties -- man, they were coolest events since sliced bread! Now the canned Family Guy episode -- obviously too cool, too risque for ol' grandpappy Microsoft. And here I was thinking Microsoft was trying to appear younger, more hip, cool, and fun. More, well, Apple.
I mean, you saw their store-opening video, right?
Microsoft need to get with it. The lumbering, bureaucratic beast needs to put on some sunglasses and be that cool kid everyone liked at school.
The last thing they needed to do was piss off Seth MacFarlane -- remember what happened last time, after Fox stepped on his toes? Imagine how many jokes in Family Guy are now going to be at Microsoft's expense.
I guess that's publicity, of a sort.
[via CNET]
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