Filed under: Business, Design, Developer, Internet, How-Tos, Design Tips, web 2.0
What eye movement teaches us about web design
Virtual Hosting has an excellent article up detailing 23 actionable web design lessons that we can learn from eye-tracking studies. Most of the items are common sense: people scan web pages rather than read them, people look at the top left corner of the page first, people ignore banner ads, people ignore fancy formating that looks like ads, etc. But why do people interact with pages in this manner?The answer should be obvious: web designers have trained visitors to use their sites in a certain way. Yahoo, Google, AOL, and MSN all format their sites according to the above listed guidelines. Because of this, people expect site names and logos to be a the top left. They expect banner shaped images to be banners and therefore ignorable. They expect sites to look, feel, and function a certain way and they are very frustrated when they don't.
In a way it is like news papers. People expect news papers to look and function a certain way no matter what city or country they are in. Its perpetually reinforcing as each site that follows this standard pattern (which is not a bad pattern by any means) causes more users to expect the next site they visit to look the same. It is good because it promotes usability but bad because it limits creativity and new design patterns. People have to innovative inside a very small box.
With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet.
They key to getting good at Graveyard Shift is learning to use ...
