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Filed under: Internet, Web services, Google, web 2.0

Google loses appeal for Gmail trademark in Europe

giersch mail wtf google search
Due to another company trademarking "G-Mail" in Germany, similar to Google's "Gmail" in the US, the search engine giant lost an appeal to use "Gmail" in the European Union. G-Mail stands for "Giersch Mail" in Germany, where Daniel Giersch runs an electronic postal delivery service -- if that's not email, we couldn't say what it is.

As a result, Gmail is now known as Google Mail in Europe. Google's email service is also known as Google Mail in the UK, where another company trademarked "Gmail" shortly after Google launched the service.

And the moral of the story is: The next time you launch any product or service, make sure to trademark the name before. As for Google, the company "got caught slippin" -- as we say in the hip hop world -- so too bad, so sad.

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With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

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