Does your business have a Facebook page? MySpace? Chances are you have heard about each but chances are also that if you're a small business owner, you haven't had time to figure out how to get yours or worse, what to do with it. Heck, you don't even have a blog yet, do you?
You're way out of the loop and I won't even mention Twitter or Jaiku. (Not yet.) But they're coming.

The 2008 Presidential primary is an investigation of who's using the Internet more (although who's using it creatively would be a better benchmark). Every major candidate has a space on the social networking sites and each wants an "I'm-first-to-do-this" feature. Sure, they pay Internet consultants for this edge, so take advantage of their investment and borrow the best from the brightest for your business.
As
ecommerce sites invest R&D into social features (like e-notifications, RSVP systems, unique hyperlinks, photo albums, message books, and registry systems you can put on your own site), you can see how ecommerce is seeping into social networking. For starters, we use office product sites that
remember (for free) what we bought last time.
IT'S TIME TO GET YOUR SPACE – Log into the well-known social networking sites and claim your business name's space. It's a good idea to get a Web-email address to use (free Web-mail from Google, Yahoo, Hotmail, and others) to control likely spam. If you have teenagers handy, they can help make the process understandable. You don't have to build it up yet;
just get your name branded there and think about offering something to download. If a number of people want it, create an email list.
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