Last year Electronic Arts released classic strategy game Command & Conquer as a free, ad-supported download. Now the company is going one step further with plans to release a brand spanking new game as a free download (with advertisements, of course). The New York Times reports that the upcoming Battlefield Heroes title will also allow users to spend real money to buy outfits, weapons, and other virtual goods.

The game is due out this summer. But more importantly, it indicates to us that EA, which regularly produces PC and console games that can sell for $50 or more sees the possibility of generating revenue in multiple ways. We doubt they'll stop selling high priced games anytime soon. But if the ad-supported model proves successful, it could expand the gaming market.

Right now, the folks who are willing to spend the money on bleeding edge games (and the bleeding edge computer or video game console that can handle them) are just the tip of the gaming iceberg. There are millions of people who are already playing simple, ad-supported online Flash games like Line Rider or the troubled Scrabulous. If companies with expertise in creating engaging, high quality games like EA are willing to use the same business model, many people who would never dream of dropping $150 to play Rock Band might be interested in downloading a first person shooter, RPG, or strategy game.

When Apple introduced the iPhone at this year's Macworld Expo, there was a great sigh of disappointment when Steve Jobs informed his developer community that only web-based applications would be supported on the iPhone. That is, no Software Development Kit (SDK) to create native programs. Among other things, this letdown limited developers' ability to harness the iPhone's coveted multi-touch user interface features.

But that may soon change. Business Week has a hunch that Apple has been waiting for the right moment to throw down with an iPhone SDK, and not for the reasons you might think. Instead of avoiding ticking off their wireless partner, instead of trying to maintain quality control, instead of assuming Dashboard-quality applications would keep iPhone code junkies happy, it seems Apple may've had a different reason altogether for the long wait: Leopard.

If Leopard is the official development platform for the iPhone (and who would expect Apple to release an iPhone development environment for Windows?), then the wait may've been warranted after all. After all, we've not seen any multi-touch technology from Apple except on the iPhone, and one wonders if multi-touch is hanging out in the background of Leopard somewhere, waiting to get called to duty. Meanwhile, Business Week openly speculates that Electronic Arts has already received the SDK, but this hasn't been confirmed. Madden 2009 on the iPhone? Sounds good to us.

Just when you thought you were going to get away from the rat race of a freeway commute and take the train, Nokia and EA have found a way to get you back into the driver's seat. A version of Need For Speed: Carbon has been released for Java-supporting mobile phones such as the excellent N73. On Nokia N-series phones, you can grab the racer by launching the Download! option. Then strap in and hit the gas. Just be careful not to lean too hard into the passenger next to you on the subway as you drift around all those tight virtual curves.

And while you're checking out Carbon, you might want to sneak a peek at Need For Speed: Pro Street, which will be available for your mobile on October 31.