Every year, small businesses struggle with the customer appreciation gift. Should we give one to every client? Only to new clients? What about long-term clients? Should we order pre-printed (and clever) cards? And the big question: how much is this going to cost?
Saying thanks to our clients in a better fashion is something we set out to do last winter during the re-creation of our branding model. We rebuilt our logo, changed colors, formalized templates, printed letterhead, stickers and designed mail-ready new-client packets and generally upgraded our schwag. It was time for us to have something to hand out besides business cards.
That's why we don't send out holiday gifts anymore; heck, we don't send out "winter holiday" cards anymore. Instead, we thank our clients all year long. With a simple Access database, we keep track of each client who's referred business to us and we send a handwritten note (on those new branded and printed cards we designed) and a small gift card to an omnipresent store. First referral? A five-dollar Starbucks card. Second referral? A somewhere-else gift card. If a referral turns into business? A larger Target or Paneras card is coming your way inside a handwritten custom-branded notecard. If you're local, it might be a lunch gift certificate at a restaurant (also a client).
Saying thanks to our clients in a better fashion is something we set out to do last winter during the re-creation of our branding model. We rebuilt our logo, changed colors, formalized templates, printed letterhead, stickers and designed mail-ready new-client packets and generally upgraded our schwag. It was time for us to have something to hand out besides business cards.That's why we don't send out holiday gifts anymore; heck, we don't send out "winter holiday" cards anymore. Instead, we thank our clients all year long. With a simple Access database, we keep track of each client who's referred business to us and we send a handwritten note (on those new branded and printed cards we designed) and a small gift card to an omnipresent store. First referral? A five-dollar Starbucks card. Second referral? A somewhere-else gift card. If a referral turns into business? A larger Target or Paneras card is coming your way inside a handwritten custom-branded notecard. If you're local, it might be a lunch gift certificate at a restaurant (also a client).
