Filed under: Internet, Video, Microsoft
Microsoft invites criticism with open comments on YouTube channel
We're going to go ahead and give Microsoft some points for thinking outside of the box with their latest advertising strategy. The company has posted a series of videos to YouTube highlighting the features of Windows Vista, Office 2007, and Windows Live online services. Considering YouTube is owned by Microsoft arch-nemesis Google, that took some guts. But even more gutsy (or foolish), was the decision to leave the comments open on Microsoft's new YouTube channel.
While Windows may be installed on the vast majority of work and home PCs, it probably won't come as a surprise to you that Microsoft has a few detractors. And they tend to be somewhat vocal in their criticisms. The comment section of the company's YouTube channel kind of reads like a collection of prison letters from Sideshow Bob to Bart Simpson.
We also would have expected Microsoft to post the promotional videos on its own MSN Video site, not YouTube. So overall, the YouTube channel appears to be a way of reaching out to potential customers wherever they may be. And as we're seeing, those potential customers are more than happy to reach back -- even if it's not necessarily in the way Microsoft may have hoped.
[via istartedsomething]
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