The wait for an official CNN app on your iPhone is over, and it looks like it was worth your patience. Available on the iTunes store soon -- Download here -- CNN's new app represents a serious investment in mobile news delivery, a 55 million user market according to Neilsen, and adds a few game changing features which may leave rivals MSNBC and Fox News scrambling to catch up.

I spoke with CNN's Louis Gump, VP, Mobile today by phone. CNN's iPhone app takes advantage of 3.0 SDK features and is an attempt to "reinvent news applications on the iPhone". Integrating a huge library of video clips -- as well a live stream during breaking news -- directly into the app, the focus is obvious, taking CNN's global news brand and putting it just that much closer to your fingertips.

The most compelling feature, from by brieding and screen shots -- I wasn't allowed early access to the app itself -- is what Gump called, "Coverflow for news." A feature which lets users swipe through pictures and bullet points, looking for points of interest in the days popular headlines.

Positioned as a premium app, you'll have to fork over $1.99 for the goods, and tolerate just a wee bit of advertising mixed with your content. From what was relayed to me -- and I pressed -- none of the advertising sounds particularly intrusive, with a total lack of preroll video advertising, and sponsor adds appearing inline with, but visually separated from, the textual content.

Also on tap, breaking news alerts for interests you've defined, the ability to store news for later (airplane mode) and of course, social sharing on Facebook, Twitter and via email. And, when you get sick of reading the news, you can make the news -- via iReport -- with mobile uploads of video and images. "People in the field really do have access to the most compelling content, whether that be photo or video", which will be vetted as the current web version of iReport is, both by user filtering and "a small percentage" by human editors at CNN for airing on the network, or publishing on the main CNN site.

CNN was a bit coy about future plans, but said in uncertain terms, "This is not a hobby for us." Adding, "As happy as we are with this app, and we worked really hard, there is a lot more where this came from."

Asked about a possible Android or Blackberry version, "We will definitely be rolling out premium apps in the future", although Gump declined to talk specifics. "We're experimenting" said Gump, sounding like a proud father, "we're putting a lot more resources into mobile."

Update : I wasn't positive at publish time, but yes -- Push updates! More screenshots coming, now that I have my hands on the app!

Update 2: The gallery above is shots provided by CNN. The gallery below contains our first screenshots of the app in action. Take a look for more detail on how the app works and looks.

Citizen Journalism is nothing new. People have probably been sharing news with their peers since before verbal communication was invented. But over the last few years, the internet has given anyone with a computer a new venue for communication. And with the prices of digital cameras and audio/video gear continuing to fall, it doesn't take much to shoot a video and share it with the world.

The question is, if you shoot footage on your cellphone and post it to your blog, or even to a relatively established site like NewsVine, will anyone notice? The odds are not in your favor. But for the last few years, CNN has been accepting footage from amateur videographers and broadcasting it on television through its I-Report program.

Now CNN has launched a new site dedicated to citizen journalism. iReport.com differs from CNN's previous initiative in that nobody will be filtering or editing most of the content submitted by users. CNN may choose to use some of the citizen reports on the air, but as a standalone site, iReport is sort of like YouTube for amateur journalists.

Videos run the gamut from interviews with voters in presidential primary states to firsthand footage of disasters. You can sort videos chronologically, by most views, highest rated, or search the site. Or you can check out the "newsiest" videos, which is determined by how recently a video was uploaded, and what kind of response it has gotten from the community.

One question is whether people who had been planning newsworthy videos on posting videos to YouTube will be willing to use iReport. Our guess is yes, since there's a chance the cable news network might pick up their video and broadcast it nationally. But we're also wondering how CNN plans to keep people from posting less newsworthy items. How long do you think it will take before the iReport web site is littered with videos of teenagers talking to the camera about their Facebook profiles?

Lots of news on the CNN corporate front this week. First the media giant announced that they were dumping Yahoo in favor of Google ads, now they are saying no more Reuters.

CNN said on Thursday that they would be terminating their 27 year relationship in order to cut costs. The Time Warner owned company said that they had not wanted to rely on outside sources as much as they currently do, and would be focusing their efforts and money saved on investing in their own news gathering staff.

CNN reiterated the fact that there was absolutely nothing wrong with Reuters, the way they operate or their content. CNN just wishes to own the content they serve, and they believe that content ownership is king. Reuters text, photography, and television materials will stop being used as of Friday, today, on CNN.

However, the big question is why will CNN still be using Reuters competition, the Associated Press?

[via Reuters]

CNN, the much respected news source, has just signed an advertising deal with Google to be the exclusive provider of online ads on CNN.com.

The deal will place Google AdSense ads that are contextually relevant alongside CNN's online content. Together with CNN's high quality, high traffic website, and the desire to serve customers relevant advertising, paired with Google's high quality directly targeted auctioned advertising, this deal is bound to ensure some extra lining in both companies pockets.

CNN.com launched in 1995, and is reported to be the number one destination for online and wireless news.

Gen Y, a term sometimes used for those 20-35 years old, are old enough to be (some of) our kids but more importantly make up our next generation of clients. This generation, defined more by popular culture than by age, is an Internet-hungry and online-casual bunch. Currently, there are about 76 million of them in the U.S., not a bad market slice.

They communicated first via Instant Message and made the sport popular. After webcams were affordable, dating sites emerged. By the time YouTube opened up the face-to-face world, research as we knew it had changed permanently. Then social sites like MySpace, and Facebook blew onto the virtual landscape. Television is becoming secondary to seeing what you want when you want it (this is the ongoing theme) and BitTorrent (among others) is the way to find preferred media, not TV Guide.

If your business is looking for its next generation of customers, what kind of online presence do you need to attract and keep the techno-oriented Y'ers who spend big bucks online? Although neither exhaustive nor scientific (my sample was everyone I know under 35), here is a list of popular places where young folks come together online. If you market, you should consider these sites.

Download Squad and its cousins – people want to know what's out there as soon as it's launched. DLS not only tells you what's there but also make it easy to find plus they let you know if it's worthwhile. With so much information out there, DLS and its cousin sites offer today's specials so you don't have to bother with the entire menu.

Gmail, Google News Reader, Google Docs – free online services by King Google are the prime haunt of many 20-35 year olds. Make sure you know how they work so when you build apps on your site you try to mimic the look and feel. When they want world news, they often use the links at the top of the pages.

The News Empire – the business-oriented target group seems to enjoy CNN's plethora of sites including cnn.com for news, cnnsi.com for sports, and the new CNN video area. They find news at their local paper's site as well as at the major news sites including The NY Times, WaPo, Google and Yahoo!.

Things Technical – if the users are geeky (a term I use with respect), they're likely to grab the most current news available from sites like Slashdot, Digg, Techmeme, Engadget and Reddit. Never heard of them? Each is a field-leader and they all use a blog-like or RSS-like updating system. Ease of use and consistent uptime can be more important than design. (A site is successful when its name becomes a verb, like, "Google that..." or "My review was slashdotted...")

Sharing Socially – social networking sites are more than just a "what's new" news item. Facebook and MySpace connect this international generation like virtual glue. Many users consider these sites to be their homepages and include links to other sites they want to visit (like Twitter, Google Reader, Pownce, their favorite blogs) right from those pages.

Photo Share – Got a shelf full of quaint photo albums? Today's shelves are online on a Flickr, Picasa or other photo site's servers. With the rapid availability of fast bandwidth, pictures go online instantaneously and can circle the globe in less than a morning. Others can comment and you can share all the photos you upload from your digital camera or more likely from your phone. In the olden days, we taught people how to attach a photo to an email. Today, we read the Flickr feed to see a picture that might interest us.

It's All in the RSS – most everyone who leans toward the technical has an RSS reader, whether it's Google or FeedDemon or others. The younger online group gets the feed for whatever interests them and checks that feed several times a day. It's neater and cleaner than browsing all over the Web and they get what they want when they want it (the ongoing theme) and have time to read it. If you don't yet have an RSS feed, what are you waiting for?

Share, Share, Share – the definition of social sites is sharing. We share not only photos and text but also we expect sharing in return. It's almost as if the Web has come full circle. From the olden days of the early 1990s to the mid-first decade of this millennium, the Web has evolved from open and free (when I started) to pay-as-you-go (when they expected you to pay to get news) and has grown into freely shared spaces that are your own. The mantra of sites is "Twitter/Pownce - Digg - Flickr" for the younger and clued-in audience.

Whether you consider this generation of Internet users to be egocentric and instantaneous gratifiers or open-minded and savvy, the proof of the online pudding is in the feed. Click a few links and see how they are coming to the knowledge that will make them – or keep them – from becoming your future customers.

If your fav site was omitted, please add it in the comments. You'd be surprised how many great sites we find out simply by asking others who are slightly more geeky than we are.

iPhone day is upon us. Much has already been written about the iPhone despite the fact that only a handful of journalists have used it. One thing that is common among all reviews is the AT&T's EDGE network is slow. Perhaps it is faster now but EDGE is still no 3G.

Earlier this month at WWDC, Jobs told Apple's developers to develop web applications for the iPhone instead of releasing a SDK. Again, much had been written about how developers felt betrayed by Apple, and that web applications are not really applications at all. Despite all these resentments, a few iPhone only web sites have sprung up since WWDC. Unfortunately, none of them are particularly impressive or useful probably because no one has gotten their hands on a real iPhone yet, which kind of confirms what the developers feared; that web applications will not be as good as proper iPhone applications. There are exceptions, of course. NewsGator's online feed reader allows users to read their RSS feed via the web anywhere and sync with their desktop apps when they get home. Similarly, the latest version of Google Reader does the same.

With all the attention on iPhone only web apps, I think people are neglecting the regular web sites. Just because iPhone's Safari can render regular web sites fully and allows the users to navigate/zoom around the site with their fingers, it does not mean it provides the best user experience.

My prediction will be that as soon as all the new iPhone owners get home and start surfing to their favorite news site/blog/message board via EDGE connection, they will find that -- although they can do almost everything on that smaller screen -- it is not as easy as on the desktop computer. They will be disappointed and lots will be written on the web this weekend about how web surfing sucks on the iPhone using EDGE. And I will agree with them. Can you imagine loading and navigating cnet.com on the iPhone using EDGE?

So what can be done to improve the user experience? The solution is a concept that has existed ever since cell phones were able to connect to the internet; mobile versions of web sites. The idea of a stripped down version of the regular web site for a mobile phone is as old as HTML4/CSS2 themselves. Some of the best examples that I have used are Fandango, Twitter, Facebook, YouTube, and Vox. What is so good about specificly tailored mobile web sites? First, they are designed with cell phone in mind so the site is generally formatted to fit the narrower screens. Second, because of limited bandwidth mobile, they strip out all extraneous graphics, animations, AJAX menus and buttons, Flash, and the like. so the page will load quickly. Third, and the most important of all, because of the previous two reasons these sites always focus on what the users want to do on the site. Whether it is to find movie times on Fandango, updates your current thoughts/activities on Twitter or Facebook, or read/compose blog on Vox, these sites let users get there and do it quickly and pleasantly.

Some of the big players in the web are already there. Both Yahoo and Google have mobile version of their sites, allowing quick access to search, emails, and other features. BBC has a PDA version, so does CNN. As the battleground shifts from desktop to mobile computing, web sites need to start thinking about how their sites look on a restricted device (be it a UMPC, iPhone, etc.) because it is no longer just about providing content or services. It is about how easy the users can access these content or services.

My hope is that the iPhone will finally make web developers pay more attention to the mobile experience of their web sites. Even if iPhone 1.0 disappoints, at least other mobile web users will benefit from improved user experience.

Want to work like Bill Gates? As has been widely circulated around the interweb, the world's most technologically advanced human has walked us all through his workflow. Unfortunately for us mortals, he's using a bunch of bloated, pricey MS-branded tools. So I took his tools, found free alternatives, and reconfigured his workflow to be a little cheaper. There's nothing I can do about hardware though. So if you're looking for a $100 Tablet PC, sorry folks. I couldn't find an OSS version of whiteboard capture tools either, probably because it relies on hardware. I will admit that Bill's three screens improve productivity. Now if I could only afford two at once... But still, his major goals are the same of most managers: reduce paper, increase communications, and share information centrally. So let's look at these, shall we?

Email & Calendars
Obviously Bill's going to use Outlook. He's fortunate enough to have assistants filter his email. Mere mortals will have to depend of their ISP and local softwares. My recommended Outlook replacement is Thunderbird, for its cross-platform goodness. Want to know how to use Thunderbird, and retrain yourself? Check out this series on using Thunderbird, a very thorough walk through from installation to spam filtering. To integrate calendars, you'll want to stick with the iCalendar format, which is supported by Sunbird, Mozilla's standalone calendar application. My preference in calendars is Calendar, also from Mozilla, because it integrates with Thunderbird and Mozilla browsers. iCalendar is also supported in OS X's iCal app, so Mac users can keep their native app if need be. If you need to sync with Palm devices, you can try using PHP iCalendar in conjunction with this Datebook to iCal exporter. If anyone knows of a more elegant solution, I'm all ears. Next up: your document creation and sharing issues solved...