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Filed under: Business, Finance, Internet, Web services, Yahoo!

Yahoo beefs up its ad technology with the purchase of BlueLithium

Yahoo beefs up its advertising technology with the purchase of BlueLithiumGoogle might currently have the hottest ad network around, but that hasn't stopped the competition from nibbling at the search giants heels.

Yahoo has announced that they will be acquiring the fifth largest online advertising network for $300 million. BlueLithium specializes in tracking consumer behavior as they move from site to site in order to serve more relevant ads, something Google is strongly opposed to. BlueLithium is only a three year old company, and has an impressive client list comprising of AT&T, T Mobile, Dell, Chase, Verizon, WalMart, AOL and Best Buy.

This deal is said to allow Yahoo! the ability extend their powerful analytical reports, provide advanced targeting and create innovative media buying strategies.

[via NYTimes]

Filed under: Business, Finance

Who's going to get bought out next?

Who's going to get bought over next?

Wondering which Web 2.0 company is going to cash out next? So are we, and so was Aidan Henry.

Aidan wrote up a list of the biggest Web 2.0 companies that got bought out over the past year, and a list of the biggest movers that are highly targeted leaders. Among them are market leaders like Digg, Technorati, Netvibes, SimplyHired, 37 Signals, LinkedIn, Ning, and SixApart.

So what will the next major aquisition be? Facebook said it's not interested, and 37 Signals has been trucking along building successful applications for some time now so it's hard to tell. But these companies hold a lot of interest for larger traditional media ventures like News Corp, or top technology companies like Yahoo and Google.

Given acquisition track records, companies that have been bought out by larger companies usually enjoy an increase in exposure, customer base, and all of the technology developments they can handle.....most of the time. With buyouts often come the unknown. Yahoo scored big with del.icio.us and has taken some time to redevelop the popular bookmarking site, but Dodgeball seemed to have sunk when Google took it over and neglected it.

So what's your bet? Who would you write in as the number one spot for the next major acquisition?

Filed under: Business, Design, Developer, Internet, Utilities, Blogging, Web services, Google

Google opens up FeedBurner MyBrand to all users

google feedburner mybrandHot on the heals of Google snapping up Feedburner, features that were once free paid only are starting to be opened up to all users. For instance, Google opened up Feedburner stats, a once $5/ month subscription.

Google's second free slot in FeedBurner went to the MyBrand premium service. This once $3-$14/month service that runs all feeds through publishers own domains is now open to all users. The MyBrand service allows for content publishers to obtain a transparent branded experience when their content is accessed online. All of FeedBurners services can still be utilized, but everything will run through the publishers domain (feeds.domainnamehere.com). Publishers will be able to do this by changing the CNAME in their DNS records.

The FeedBurner MyBrand service is free and accessible through FeedBurner accounts. Activation instructions can also be found upon login as well.

[via GoogleSystem]

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Graveyard Shift - zombie-busting Time Waster

With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

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