Last week while everyone was busy playing taps for the Virgin Digital store, we got to thinking; How much money is disappearing into thin air as online music stores like Virgin -- which popped up faster than zits before prom night during recent years -- go belly up, leaving the game to its dominant player, Apple. In most cases, when a store like Virgin shutters, your DRM locked tracks are orphaned. Abandoned with no one left to phone home to, a method many players use check the validity of your right to listen to the music you could have sworn you bought and paid for.

It's a dirty little secret; Many DRM formats will simply die if their benefactor company stops paying the internet bill.

Maybe we should explain; When you cough up a buck for a digital track, you aren't really buying anything, rather you're leasing that music for as long as the store manages to stay open, and to support that particular DRM format. If the store disappears, or your DRM format falls victim to obsolescence, you can say goodbye to all those tunes you paid for. Virgin is encouraging users to do something for which they often chastised customers before, burn those tracks to CD and then rip them back to mp3.

Although audiophiles typically shun the low aural quality of digital downloads, even the most brain-dead consumer can hear the artifacts let behind by multi-generational compress and decompress cycle inflicted upon your music when you burn a compressed format back to CD, and then compress it again to mp3. Forget about the romantic pops and clicks of vinyl, those choked out highs and the loss of sonic integrity inflicted on a lowly digital download can drive you absolutely mad. In essence, if you paid or music from Virgin (or one of the many digital music stores who've gone under, or will soon enough) you've done nothing more than stuff quarters in a slightly more generous and portable version of the jukebox. Caveat emptor, indeed.

Aside from the many other detractions among the DRM list of features (vendor lock-in, rules that don't apply to conventional CDs, and those icky click-wrap agreements), the potential loss of all that music to the ether as stores go under should raise serious concerns for consumers; and possibly your state's attorney general. So how do you keep your digital music forever, and save those real-world dollars in the process?

It's no secret that we have a big hate on for DRM in all its myriad forms. Did you know you can live a practically DRM free existence with only a little extra effort? It's true.

Joel Durham writes for Extreme Tech, "I probably have about 250 albums on my Zune. Four, or maybe five, are infected with digital rights management (DRM), the usage-limiting, anti-piracy crap that the music industry foists upon lovers of digital music. All of my DRM-free music was purchased legally, and as far as I know I use it without violating any of the incomprehensible usage laws."

His article, "Living the DRM free life" shows how you can do it too. It's not without effort, and you'll need to find a place to store all those antiquated CDs you'll accumulate, but if you're as serious about your DRM hate as we are, it's all worth the time.

I'm not a fan of DRM, and that's certainly no secret. I find myself in more powerful anti-DRM company all the time. Today I'm joined in my distaste by Jim Balsillie, chairman and co-chief executive of Blackberry maker Research In Motion who says the entertainment industry is "holding up development" in the wireless sector with its relentless quest to sell you another copy of everything for each new device you buy protect its content.

Balsillie told a roomful of analysts and investors yesterday in Toronto, "I think [DRM is] just going to break down with the normal proliferation of the Internet," adding, "It's going to be tough. I think [content providers] are going to have to shift their business models. But they will go down swinging."

Balsillie also thinks the Blackberry is poised to become quite the stud among the newly developing mobile phone + mp3 player market. While I don't agree that RIM is in great position to take over a large chunk of mobile music market share, I do share one belief I'm sure hangs heavy in Balsillie's mind; Until DRM dies a quick ugly death and is mourned appropriately by the entertainment business, RIM's not going to stand much of a chance as a music player manufacturer.