Filed under: Google
Why Google Chrome Really Matters

On Sunday we watched a short segment on CBS Sunday Morning about Google. The company, 10 years old this month, represents the best of what came out of the dot-com bubble in the 90's. Today they are madly profitable, focused on their core services and yet, still crazy after all these years. Massages, naps and gourmet food? Why, that's the kind of hubris that brought down dozens of companies in the first boom, so what's Google's secret sauce?
The fact is, Google is known to the mass market as "how to find stuff on the internet." Their success, like most success stories, is wedded to a fortuitous series of events: the price of computers and internet access dropping like a stone and the democratization of page creation and monetization. That's a mouthful, for sure. Cheaper computers and easier, faster access made computing and creating pages within the grasp of more people. As more people came online, they saw ways to make money by generating content and running the drop-dead simple AdSense on their pages. From memes to spy shots, Google helped the new wave make their wee blogs fiscally sensible.
What all this brought was brand recognition. The average person uses Google as a verb now, and that really means something. Another happy coincidence was the emergence of mobile and mobile browsing. Now you've got a vector of adoption that can reach even more folks who merely see the home computer as a porn/game machine but use their mobile devices every day. So the brand is unquestionably huge, which brings us to Chrome...


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