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Filed under: Business, Internet, Web services, Google

AOL to sell Google Ads

aol to sell white lebeled google adsAOL announced they will start selling Google Adwords under a new white labeled solution. The deal was mentioned back in December 2005 when Google invested $1 Billion for a 5% stake in AOL in order to collaborate on online video offerings and Instant Messaging among other items.

Under this new white labeling solution through a new AOL Marketplace, the company will be enabled to sell search advertising directly to advertisers on AOL owned properties. The system has been in testing for the past five months with 30 advertisers that have had the ability to buy search advertising targeted directly at the AOL Search audience, AOL client applications and on AOL.com. Advertisers can also segment and optimize traffic coming from AOL. The system does also include the reporting features that advertisers expect from Google AdWords.

It appears as though AOL's testing advertisers have been extremely happy with their results over the past few months and have actually increased their ad spends due to this new product. Needless to say with this new found success of white labeling, I wonder which media conglomerate Google hits next?

Filed under: Business, Internet, Web services, Google

eBay to display Google Ads

ebay to display google adseBay is set to display Google Ads, in a deal that will specifically utilize Google's "click-to-call" ads linking up shoppers with merchants.

eBay and Google made the announcements Monday, with both companies aiming at complementing each others strengths. Google will be the sole provider of text-based ads found on eBay. In the deal, eBay will be working closer with Google to optimize its online ads. In an effort to streamline the process of connecting shoppers with auction listings. The click-to-call ads that Google has developed, leveraging both Google and Skype's functionality in auctions to bring buyers and merchants or advertisers in touch directly.

The Google, eBay deal will start testing in early 2007. On a side note, I have personally noticed quite a bit more eBay results in Google search queries within the past month. I'm not sure if there has been some early testing going on, but it looks like eBay, and eBay auctioneers are working on some better Search Engine Optimization techniques.

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With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

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