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Filed under: Internet, Microsoft, Beta, Web

Microsoft to shut down adCenter Analytics Beta

adCenter Analytics
Microsoft is ending its adCenter Analytics Beta. The company is no longer accepting new users, although existing users will be able to access the service through the end of 2009. You'll probably want to export your data by December 31st though, unless you're cool with watching it all disappear.

Microsoft adCenter Analytics Beta was a bit of an answer to Google Analytics and other web analytics software although, as the name suggests, it was designed with advertising analytics in mind.

If you were an adCenter Analytics user, or even if you weren't, Microsoft has provided a rather lengthy list of companies offering similar services, including Google Analytics, Omniture, and Yahoo! Web Analytics.

[via paidContent]

Filed under: Internet, Utilities, Web services, Microsoft, Beta

Microsoft to launch web analytics tool

Gatineau
Seriously, is there any cool Google service that Microsoft isn't trying to duplicate? There's book search, health sites, map services, and now web analytics. (Of course, we can't blame them, seeing as Google's taking on Microsoft Office with a web-based clone).

Right now, Google Analytics is probably the most powerful free web-based analytic tool on the market. Sure, it has a few quirks that you probably wouldn't find in a commercial application. But it gives you a lot of control over how you analyze traffic on your web site.

It looks like Microsoft is preparing to launch a new web-based tool that will be at least as powerful. Microsoft's Ian Thomas introduced the new project, code-named Gatineau, at Web Analytics Day. A private beta is expected to launch next week. At first, Gatineau will be available only in English and only in countries supported by Microsoft's adCenter.

Microsoft is currently accepting applications for the beta.

Filed under: Web services, Microsoft

Microsoft launches AdSense-alike adCenter

MicrosoftLast August we mentioned that Microsoft was working on its own online ad franchise a la Google's AdSense and the Yahoo! Publisher Network. Today that came to fruition with Microsoft's official announcement of adCenter. adCenter sounds like a clone of Google and Yahoo!'s ad networks but with a few twists. First of all, there's some heavy demographic-pimping going on, with adCenter giving advertisers "sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth," though personally-identifiable information will be left out. The system will also allow advertisers to choose particular times of day or days of the week when their ads will be shown. Microsoft is also planning to take adCenter basically everywhere else, including e-mail, MSN Spaces, mobile applications, Office, and Xbox Live. Uh.. great.

[Via Slashdot]

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The World's Hardest Game 2.0 - Time Waster

So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do. Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game. The mechanics of the game are very simple. You are a small red square, ...

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