About Inc, the lonely search engine company that tends to be forgotten about, is targeting health searchers with its recent purchase of the health care ratings site, UCompareHealthCare.com. The site specializes in rating and providing information on doctors, nursing homes, hospitals, and specialty centers so that people can make more informed decisions on their healthcare.
With this purchase, About.com and the About Health team will see the addition of approximately five million additional monthly uniques.
Currently Google, Yahoo and MSN Live already provide specialty searches and results for Health related topics, and have for some time now.
[via PaidContent]
