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Filed under: Video, Apple

Apple prepping online movie rentals?

iTunes 7.2The Financial Times is reporting that Apple could be planning to offer online video rentals. The company is reportedly in talks with the major movie studios. Unlike competing services Amazon Unbox or Movielink, Apple customers can buy movies from the iTunes store, but they cannot rent them.

While downloaded movies usually sell for $10 to $15, Apple could charge $2.99 per rental. You'd be able to download a movie and watch it within 30 days. Apple currently sells movies from Disney and Paramount. It's likely that Apple will be able to sign deals with more studios by offering rentals, which are less likely to cannibalize DVD sales.

Just a few months ago, Steve Jobs squashed a rumor that Apple was planning a music subscription option for iTunes customers. But if this latest rumor is true, it means Apple's not beyond shaking things up a bit at the iTunes store.

Filed under: Fun, Internet, Utilities, Apple

iTunes movie rentals

apple itunes movie rentalsApple is rumored to be launching iTunes movie rentals. The news will apparently be dropped by none other then Steve Jobs at his Keynote address at Apple's Worldwide Developers Conference in San Francisco on August 7-11th.

Think Secret has said that Apple has deals with Disney, Universal, Paramount, and Warner Bros. studios to rent out videos, and not sell them. Since the videos will be purchased for rental only, they will be electronically date stamped with time encoding, or play encoding, only allowing users to view the video a certain number of times, or by date, having a certain time frame users can watch videos for.

Apparently Apple was trying to get the studios to shift towards the buy-the-movie-electronically idea, but the studios were highly set on only offering a subscription only, or rental type structure through iTunes.

The new service is said to work through Guba, an online entertainment destination that lets users share, upload, download, and browse video.

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