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Filed under: Business, Internet, Video, Google

Google Ad Supported Videos Test

google streaming video adsGoogle has started dropping some tests of their streaming video ads and video content from the recent deal with Viacom's MTV Networks.

The deal sees MTV Networks providing content for the ads that will run in place of Google's AdWords on websites. Through the ads, Viacom can showcase clips of such premium programs as SpongeBob SquarePants, Laguna Beach, The Real OC, and the MTV Video Awards.

There were a handful of publishers that were chosen to be included into the beta test of the program, and one of them has provided a link to where their test is occurring. The document that was provided to publishers explained that Google's Streaming Video Content and Ads enable website publishers to display streaming video ads and video content from MTV Networks on their sites. Publishers were instructed that they will get the specific JavaScript that will embed a Flash player into their website. The ad will still be served off of Google's servers and viewers of the ad must have the Macromedia Flash plug-in installed in order to view the streaming content.

Revenue for these ads is generated on a CPM basis depending on the number of views on each ad in the content. So if someone watches the whole video and sees five ads, the publisher will be paid for those five views. If no ad is seen by the user, there will be no payment for the ad. Revenue from the ad will be split between the content provider, Google and the publisher.

[via Google System]

Filed under: Business, Internet, Google

Google MTV video ads

google mtv video ads

Google is hitting up Viacom's MTV Networks to try out some video ad testing using the network's content. The deal was sparked due to the recent great demand for online video through broadband connections.

Google will utilize two to four minute clips promoting the shows in their Video AdSense experiment. The mini ads will be clips of SpongeBob, Laguna Beach, The Real OC, and the MTV Video Music Awards.

Revenue generated from the clips will be divided between Google, Viacom, and the website that has chosen to carry the clips. The deal also sees full length episodes of MTV Network shows like South Park and Jackass available for download on Google Video for $1.99 each.

[via Reuters]

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