Why make a streaming service Netflix' first offering outside the US? 'Tricky' postal systems, says CEO Reed Hastings.

Now, this is a bit of an odd one. Most western nations already have DVD-by-mail systems that work just as well as (or better) than Netflix. So I don't think 'tricky' postal systems are the real reason behind this move. What then do Netflix intend to achieve by focusing on streaming content outside of the US? Is it just a matter of flexibility? More subscription options?

But again, why outside the US? Netflix's brand recognition outside the US is not great.

Hastings and Netflix claim there is still seemingly enough demand for such a service, with 42% of their subscribers watching at least "15 minutes of one TV show or movie in the last quarter." Readwriteweb point to the growing adoption of Hulu and BBC's iPlayer for TV, Pandora and Spotify for music -- but I don't think it's quite the same thing for movies.

People like using their big, wide-screen televisions. They like using their expensive sound set-ups. Set-top boxes that stream content from the Web are still relatively hard to come by and not readily adopted by consumers. Then there's the matter of bandwidth: streaming a movie in high-resolution with a surround-sound audio track is still way beyond the capacity of most American and European Internet connections.

Netflix haven't yet announced which country will get to trial their streaming-movie service, but it'll be interesting to see which one they choose -- and if it will indeed be successful.

[via Readwriteweb]

The rumors have been swirling around for a few weeks, but today the Walt Disney Company officially announced that it is becoming an equity partner in Hulu. Disney, through a subsidiary of ABC Enterprises Inc., will join NBC Universal and News Corp. as an investor and content provider. Full-length episodes from ABC primetime, ABC Family and SOAPnet will be added to Hulu's content library, as well as classic ABC shows and select shows and movies from The Disney Channel. Essentially, ABC.com's streaming content will be coming to Hulu.

With the addition of ABC, three of the four major US television networks are now partners in Hulu. This leaves CBS and its TV.com venture all by its lonesome. As for YouTube, which is trying to get into the commercial content game, let's just say this move won't help the already anemic offering.

Despite the boxee nastiness (which has been mitigated, for now), Hulu continues to take off and is positioning itself as the defacto destination for online television viewing, provided of course, you live in the US. Having one robust platform is not only easier for viewers to navigate, it is easier to sell to advertisers.

The financial terms of the agreement weren't released, though I expect those details to emerge.

[via Mashable]

The rumors are true: Netflix is beta-testing a new a streaming movie player based on Microsoft Silverlight. As you may have read on Download Squad earlier this week, the new Silverlight-based player is compatible with Microsoft's DRM scheme, which means that, yes, you can finally watch Netflix instantly on your Mac. For Windows users, the player may be an upgrade, but for Mac users, it's a whole new feature.

To try the new player, you'll have to opt in. The first time you try to watch a movie, you'll be prompted to install Silverlight if you don't already have it. From there, you're good to go. Netflix warns that once you opt in, you can only use the Silverlight player, even on other machines. They also mention that the selection of movies for the new player is limited, but I didn't have trouble finding or playing any of the movies I tested.

I was fully prepared for Flash Player 10 to be totally underwhelming, but it looks as though Adobe has gotten things right this time around.

After looking at the beta back in July, the new features - 3d effects, hardware acceleration, custom filters and effects - intrigued me. I also noted a slight improvement in performance on my workstation. You can view a full list of v10's features on Adobe's web site and try out some of them in an interactive demo.

The 3d draggable DVD case demo is interesting, but far from a perfect illustration of the new capabilities. Take a few seconds and flip it, and you'll notice the cover reappearing on the back and sometimes the bottom edge of the case. I don't doubt that the effects will improve with time, and it's still a promising start.

I'd like to see a more practical demo of the custom filters than what Adobe offers. Call me crazy, but I don't see much use in being able to watch a video clip with a mosaic or spherize filter applied. In the three months between the beta and final release, I expected a demo with a bit more impact.

What I didn't expect was Flash Player 10 actually making my MSI Wind and its piddly Atom CPU capable of finally watching stutter-free FLV clips on the web. Thanks to the new dynamic streaming quality of service abilities and the general performance enhancements, playback is silky smooth even on my underpowered netbook.

Overall, v10 is impressive, and reminds me how exciting Flash was when it first burst onto the scene. It's well worth the download.

As Internet connections get faster, computer monitors become larger and HTPC integration become more widespread, watching TV shows online has become downright ubiquitous. In the dark ages, like three years ago, the only place you could get truly high-quality copies of TV episodes was to either buy the DVD or to BitTorrent the episode, you know, if one of the big TV groups happens to follow that particular show.

I love tvRSS as much as the next pirate, in the last 18 months, something pretty awesome has happened in regards to commercial television: free web streams. And the quality continues to get better, with each of the major networks offering some kind of HD-experience (iTunes HD tends to be better, but of course, you pay for that privilege).

So here is a list of all the places you can watch current and classic TV shows for free, online. Many of these sites have regional restrictions, based on country. Not to fear, in my next article, I'll discuss how you can access any of these sites (or any region-locked) site, regardless of your physical location.

Here at Download Squad, Hulu has become our favorite way to watch television online. With ever-expanding content choices, good quality and a nice interface, Hulu is almost as good as TV (as long as you live in the United States, that is). One of the few downsides is the need to use a browser to access content. Paul Yanez has created a program that aims to to solve that problem and make Hulu even better.

My Media Player is an Adobe AIR app that is designed to act as a Hulu portal of sorts. Launch the AIR app and you can choose from a categorized list of TV shows and movies available from Hulu. There is also a search function located within the player window so that you can find episodes or shows by title and also clips from Hulu.com

You can resize the application so that it can be docked to the side of the screen (if you want to watch a show while also doing some "real" work) and Paul designed the application to scale to fit a 30" monitor.

One of our favorite features of My Media Player is the ability to search for shows without stopping the program. Instead, the show continues playing in a small window in the left side of the application screen.

We really like the concept behind My Media Player and think it has terriffic potential, but there are a few issues that will probably keep us from using it as our primary method to access Hulu. Because My Media Player works by using the embedded versions of the programs from Hulu.com (Hulu.com allows you to embed all or part of a show onto your own webpage), the quality isn't as high as it is accessing the show directly from the web. And although we really like the ability to dock a Hulu playing window to the side of the screen in a small, unobtrusive size, we wish we had the ability to view the program in full screen. As it stands right now, expanding the window to cover our entire screen is both kludgy and unattractive, due to the aforementioned embedded version issue.

Still, if you want a way to watch shows without having to use your web browser, give My Media Player a shot.

Some cheap Netflix users figured out a way around one of the main limitations of the service's new "watch now" feature.

An $18 per month subscription should allow you to watch 18 hours of online video and a $6 per month subscription should grant you just 6 hours. But there's a way to trick Netflix into thinking you watched just a few minutes of video, when you actually watched a 2 hour movie.

Here's how it works:

1. Wait for the movie to finish downloading, and then disconnect your network adapter.
2. Clear your browser cache and cookies.
3. Reconnect your network adapter after you've finished watching the movie.
4. Netflix will subtract a few minutes from your clock, allowing you to watch dozens of additional movies this month.

It's probably just a matter of time before Netflix figures out some way to "fix" this glitch.

After years of speculation, Netflix has finally launched an online video service. Starting today, a small number of Netflix users will find "watch now buttons" next to about a thousand of the 70,000 videos available through the Netflix web site. All users should have access to the online video service by the end of June.

When I'd first heard that Netflix would be entering the online video game, I was pretty excited. But that was in 2005. Now everyone seems to have an online video store: Apple, Amazon, Microsoft, AOL, CinemaNow, MovieLink etc. Still, I'm willing to give Netflix the benefit of the doubt, since they were kind of pioneers in using the internet to deliver video.

So how does the service work? Well, as you're making selections on the Netflix website, some movies will have a little "watch now" button. The first time you click on it, you'll have to install a browser applet, which is supposed to take about a minute. From then on, any time you click watch now, you'll be able to start watching a movie within 10 to 15 seconds.

The movie opens inside of your browser (I hope there's a full screen option), and you can pause, or jump around in the movie using a position bar. You'll need an internet connection of 1Mb/second to take advantage of the service, and the higher your connection speed, (up to 3Mb/second), the higher quality your video feed will be.

Unlike most movie download services, which charge you per download, Netflix will stick with the subscription model. That's not to say your $17.99 a month will give you access to unlimited movies. For $5.99 a month, you'll have access to six hours of online movie watching per month, while for $17.99 you'll get access to 18 hours. I think that's on top of your usual DVD rental services, rather than in addition to, but it's not entirely clear from the press release.

Google has started dropping some tests of their streaming video ads and video content from the recent deal with Viacom's MTV Networks.

The deal sees MTV Networks providing content for the ads that will run in place of Google's AdWords on websites. Through the ads, Viacom can showcase clips of such premium programs as SpongeBob SquarePants, Laguna Beach, The Real OC, and the MTV Video Awards.

There were a handful of publishers that were chosen to be included into the beta test of the program, and one of them has provided a link to where their test is occurring. The document that was provided to publishers explained that Google's Streaming Video Content and Ads enable website publishers to display streaming video ads and video content from MTV Networks on their sites. Publishers were instructed that they will get the specific JavaScript that will embed a Flash player into their website. The ad will still be served off of Google's servers and viewers of the ad must have the Macromedia Flash plug-in installed in order to view the streaming content.

Revenue for these ads is generated on a CPM basis depending on the number of views on each ad in the content. So if someone watches the whole video and sees five ads, the publisher will be paid for those five views. If no ad is seen by the user, there will be no payment for the ad. Revenue from the ad will be split between the content provider, Google and the publisher.

[via Google System]