There's been talk in journalistic circles for months about News Corp CEO Rupert Murdoch's plan to start putting the company's web sites behind a paywall. In other words, you might not be able to access news content from FOX, Sky Network, and dozens of newspapers including The Wall Street Journal, Barron's, Marketwatch, and The Sun, without paying.

The move already strikes some as a bad idea since it could essentially drive potential readers to get their news elsewhere. After all, on the web, information is always just a click away. But theoretically if News Corp can offer readers exclusive content that they won't find anywhere else, loyal readers might be willing to pay up.

OK, so that could work... but Murdoch's latest idea sounds like business suicide: He wants to remove News Corp content from Google's index. In an interview with Sky News Australia, Murdoch said that search engines are essentially stealing News Corp content without paying for it -- and that he plans to remove the corporation's web sites from Google's index.

While Murdoch claims that he doesn't see much value in searchers who often come to web sites without becoming repeat visitors, he's pretty much just plain wrong. Search engines pretty much make the web go round. If Google wasn't the dominant force in search, another company would probably rise to the challenge.

Back when there were only a few hundred web sites worth visiting, it might have been easy to find what you were looking for through old fashioned bookmarks and links. But today users rely heavily on search engines to find information, and web sites rely even more heavily on search engines for traffic and for revenue. Because who's more likely to clickon an ad? Someone who bookmarks your page and comes to it every day and has a pretty good sense of where the ads are on the page and how to ignore them, or someone who was searching for information about cheap automobiles and then came to your auto web site that also happens to have ads for good deals on new and used cars?

Still, Murdoch says he'd rather have fewer people visit his sites, but pay for it. It's possible that Murdoch is bluffing. If not, it should be very interesting to see what happens to News Corp's revenue when the paywall goes up and the sites are removed from Google. If the company winds up making more money than it does today, I'd offer to eat my own hat... you know, if I wore a hat.

You can check out the Sky News interview with Murdoch after the break.

[via The Inquisitr]

Hulu has finally launched. And odds are you don't have access to it yet. The online video distribution service is a joint venture between NBC and News Corp, and as of today, it's open to anyone with an invitation. Hulu execs say for now, that just means a few thousand people.

We have to admit, we were a bit dubious when the companies announced they would be launching an online video portal. Why not just distribute their videos through an existing service like YouTube or Veoh? And can't you already watch most of these programs at NBC.com or Fox.com?

The truth of the matter is, Hulu is both a web site and a distribution platform. You can watch ad-supported videos at Hulu.com. The videos load in a Flash player, so you probably won't need to install any new software on your computer. And you can embed clips and full-length videos on your own site. Since the advertising stays intact, Hulu makes money no matter where people are watching the videos. Some of the ads will be overlays, while longer videos will likely have a limited number of interstitials, or what we like to think of as your classic commercial that comes on between TV episode segments.

Hulu will also be distributing videos through other portals like MSN Video and AOL Video. In fact, you can already find a handful of full-length TV shows from Hulu at AOL's site.

While you might think the service's 2 company pedigree means you can only watch a handful of videos like Prison Break, 24, Heroes, and Bionic Woman, those two companies produce a lot of video that wind up on other channels. For example, you can find Battlestar Galactica, Monk, Psych, and other shows that air on NBC-owned channels. And there's also a library of programming from the vault, including The Mary Tyler Moore Show, Lost in Space, and Buffy the Vampire Slayer. There's also a limited number of movies available. You can check out complete lists of content from TechCrunch or NewTeeVee (PDF Link).

New episodes will probably stay on the site for about 5 weeks. It's not clear how long episodes of classic TV shows will be online. But that's what distinguishes Hulu from a good PVR or DVD player. It's more like video on demand, in that you're at the mercy of the programmers. If you decide you want to start watching a series from episode 1, by the time you get to episode 6, the first season may have been pulled off the site, forcing you to buy your downloads from iTunes, Amazon, or the DVD store.

Update: Thanks to Silicon Alley Insider, we got us some embed code. And it looks like once you embed the video on your site, you can access all kinds of other videos through the menu system. Check it out after the jump.

Update 2: And Hulu content is live on MSN Video.

[via TechCrunch]

NBC and News Corp are getting ready to answer an age old question: do people really go to YouTube to watch user-uploaded videos of cats doing stupid things or to watch illegally uploaded snippets of The Colbert Report?

The two networks are teaming up to launch a YouTube competitor that will focus primarily on professional content including content from NBC and News Corp shows. Today, the new site got a name: Hulu. As an acronym, it doesn't seem to stand for anything, but it's "short, easy to spell, easy to pronounce, and rhymes with itself." Because that's what we've been looking for in an online video site.

Hulu is currently accepting e-mail addresses of anyone interested in signing up for a private beta, which is set to launch in October.

If there were any doubts about social networks making money after all of their debts, development costs and acquisition prices, take a look at MySpace's recent profits.

News Corp. has announced that MySpace has made a profit of $10 Million on $550 million in revenues, with almost 4.3 billion page views per day. When Rupert Murdoch bought the social network it wasn't clear to many if and when they would recoup their initial investment. This reported amount far exceeded News Corp's initial benchmarks, and with MySpace part of the Fox Interactive arm, the company said they will approach the $1 Billion mark in annual revenue on that sector alone.

The earnings results also included revenue from MySpace's deal with Google to monetize search results.

Should news be free? DLS thinks so, but some major media outlets think not.

News Corp, the new owners of the Wall Street Journal online at WSJ.com, still believe that users should pay for their news. However, a lack of subscribers and a realization that online content is all about the free availability has began investigating plans to turn things around.

Rupert Murdoch, News Corps head honcho said that his staff is looking closely at granting free access to the Wall Street Journals website, citing that it is a very expensive thing to do, but could pay off in the long-term.

Big media outlets still don't get it do they? Great free content online equals happy loyal viewers and more traffic, thus more ad dollars. The pay for content thing doesn't really work in today's world anymore.

Do any DLS readers pay for content online?

Not happy with how YouTube deals with copyrighted materials, NBC and News Corp. have been on the move to create a joint venture that would crunch YouTube for what seems like ages. Now they are shopping around to raise cash for their currently unnamed product.

NewTeeVee has the scoop on the NewCo team hitting up VC's from New York to Silicon Valley to fund their venture, and reportedly looking to get at least $100 Million, on a $1 Billion valuation. So far, no luck on investments for, what was believed by these companies, to be a killer online video channel showcasing their own material.

Will this new company be able to come close to the popularity of YouTube? Chances are no. YouTube's traffic is increasing daily, and growing across all markets, while this new company is still having troubles even getting started.

Rupert Murdoch's News Corp picked up MySpace in 2005 for $580 million. Now the company is trying to offer MySpace, and possibly some other properties like IGN, to Yahoo! in exchange for a quarter stake in the portal. After the merger, that 25% stake could be worth more than $12 billion.

It's not clear whether the recent leadership change at Yahoo! will help or hurt the deal in any way.

Yahoo! is definitely interested in breaking into the social networking game. The company made a failed $1 billion dollar bid for Facebook last year. It'll be interesting to see how much MySpace, a site that's been losing ground to Facebook in recent months, is worth to Yahoo!

While Viacom's strategy toward YouTube has been to sue the online video company for copyright infringement, NBC and News Corp (parent company of Fox) are trying to beat YouTube at its own game.

The LA Times reports the two companies are preparing a new site that will feature clips of NBC and Fox programs, including Heroes, 24, The Office, and Family Guy. Clips would be available through the site and would also be available for distribution by Yahoo!, AOL, MySpace, and Microsoft. The companies also plan to sell downloaded content from Fox and Universal Pictures. There's also a possibility that other content owners could jump on the bandwagon.

The big question will be whether this strategy can put a dent in Google/YouTube's dominance of online video. If the networks were simply setting up their own site, we'd be dubious. But partnering with companies like Yahoo! and AOL makes a lot of sense. While trying to drive traffic to a new site is tough, providing content to sites that are already popular is a great way to control the distribution of your material.

[via Tech Crunch]

The ever popular MySpace social network has banged out a special Japanese version of the networking service, and launched it today. MySpace is currently running national versions in Australia, France, Germany, Ireland, and in the UK. This new language integration is a team effort between News Corp. and Japanes bank Softbank. The main competition in Japan for MySpace is the 6 million member service called Mixi. With all of this money and traffic behind MySpace, why in the world can't they spice up their user interface? Nevermind, maybe that's what makes the site work so well.

The Google team is out and knocking at the doors of traditional media outlets trying to get them to supply their content to YouTube in an effort to knock off lawsuits that could begin to sprout up surrounding copyright issues. Google CEO Eric Schmidt and other executives have met with CBS, Viacom, Time Warner, NBC Universal, and News Corp. amongst others talking about offering payments upwards of tens of millions for broadcasting rights for YouTube. With YouTube dishing out over 100 millions video clips per day, it is the main destination for video online. Only drawback? The many copyrighted materials that are getting uploaded and viewed daily. So what works best now for YouTube and the involved media companies? Take the copyrighted materials off and not only YouTube misses out on potentials visitors, but media outlets like Viacom and CBS miss out on advertising their content, and getting their messages out. YouTube allows for mass promotion and advertising. Becoming partners with Google and YouTube will be more beneficial to traditional medias bottom line, with the added bonus of reaching a vaster audience. Weighing things out, it only makes sense that partnering will make all parties, and their boards of directors involved extremely happy.

What's going down at Under the Radar, the "early stage technology innovation" conference happening right now? News Corp. company Fox Interactive is shopping, apparently. According to ZDNet's Dan Farber, Fox's Ron Levinson revealed yesterday that he had just bought one of the companies at the event. Which company? Well, the ink isn't yet dry on the deal and Levinson isn't saying. Farber speculates that photo search company Riya (whose service isn't even in beta yet) is a good candidate. News Corp., you'll remember, bought MySpace last July for $580 million, and Levinson says he has a $2 billion "war chest" for buying companies and he would bet that he'd end up buying five more of the 32 companies present at the event. Head over to Farber's post for a video clip of the Levinson interview.