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Posts with tag JerryYang

Filed under: Business, Internet, Web services, Yahoo!, Search

Yahoo! announces SmartAds Ad Delivery Platform

yahoo smart adsTables have turned since the ousting of former Yahoo CEO Terry Semel, with Jerry Yang regaining control, companies have been bought, and Yahoo is again heading upward. One area still lacks however, advertising.

Yahoo has been slow to market with their online advertising solutions. Microsoft and especially Google still have them beat in this area. Is that about to change? Yahoo has developed some kind of patent pending "SmartAds". This new ad platform will allow marketers to deliver powerful and direct ads to a highly targeted audience. The new technology will automatically convert marketer's creative campaign elements with targeted offerings, and turn them into some kind of highly customized and relevant display ad. The SmartAds are powered by Yahoo's demographic and geographic targeting capabilities. So for example, if a user did a simple search for Pizza, and they had Santa Monica selected as their default location in Yahoo Weather, an appropriate ad would be put together and served based on what Yahoo has compiled on the user.

Yahoo has done their research, and believes this is what marketers want from online advertising. Can this new tailored approach that customizes marketing messages based on consumers help Yahoo in their quest to gain strength in the online advertising realm? Sounds very promising. Nobody wants untargeted ads appearing all the time, that just distracting. But display an ad that speaks directly to me and although scary, I might be enticed click it.

Filed under: Business, Internet, Web services, Yahoo!

Leaked Hot Scoop: Yahoo buys Rivals.com

yahoo buys rivals.comIn a recently leaked story on a PR news site, Yahoo has announced its first deal since the CEO swapping fiasco. GigaOm's Liz Gannes caught sight of this timing error on an Associated Press story that could have Yahoo in the front of the line for the online obsessive sporting fan.

Under Jerry Yang's command its business as usual, and Yahoo is moving along by acquiring the hard core sporting site Rivals.com. The company charges between $10 and $100 per month to over 185,000 subscribers for their subscription based service, and with 2.57 million visitors last September alone, this site will be racking some coins in for Yahoo.

The Yahoo sports section is second only to ESPN.com's, and it looks like this move could be the one they are looking for to push them over the top in this vertical. The purchase price for Rivals.com is not being disclosed.

Filed under: Business, Internet, Yahoo!

Jerry Yang takes over as Terry Semel resigns

Big news on the Yahoo front as Terry Semel officially departs from Yahoo. The news came down the pipes on Sunday when Terry made the announcement.

Through a conference call this afternoon, Jerry Yang went over the details including the management changes. Jerry Yang will be taking over the CEO position, and Sue Decker as the President. Terry wanted to leave sooner rather than later as he said that Yahoo has had a difficult and challenging year.

Supposedly Terry will be keeping his role as chairman and consult the company on an ongoing basis. Although we aren't sure how that will play out as even though Terry had helped Yahoo through the .com bust, quarter profits were nothing special for many years since, with Terry, of course, continuing his outrageous yearly pay.

Featured Time Waster

Forumwarz - a potentially offensive time waster

I pwn UAfter spending the better part of an hour on Forumwarz I still can't decide if it's just sick or if it's kind of fun. It's a bit like a car wreck on the highway. I know I shouldn't be looking but I can't quite turn away.

It's sick, it's twisted, it's the internet on it's worst level and darn it, it's kind of fun. At least for a little while.

Forumwarz is a parody role-playing game that takes place on the internet - or at least the Forumwarz version of it. Your goal is to complete missions that are given to you through a mock up of GoogleTalk called Sentrillion.

Your first "friend" is ShallowEsophagus who begins giving you missions to pwn various forums by being a troll. Depending on the character type you are assigned at start up, you have tools like drooling on the keyboard or bashing your head on the keyboard that you can use to destroy forum threads and eventually, pwn a forum.

Future missions involve buying illegal software from the Russians, pwning more difficult forums and other internet oddness.

Completing missions gives you cash, called Flezz in game, and items that you can pawn or use in other missions. The game is NOT for those easily offended. It's crass, coarse and there are frequent f-bombs in the fake chat sessions.

This is also a game for a more mature audience as it requires you to shop at the Drugs R Fun store to get various concoctions to improve your playing, engage in certain cyber activities to get more Flezz and just generally use a more adult perspective.

If you can get past that, here are the more enjoyable and time-wasting aspects.

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