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Filed under: Audio, Apple

2 billion free iTunes tracks for European Coke drinkers

Coke musicCoca-Cola and Apple are partnering to give away 2 billion (yes, that's with a "b") iTunes music downloads between May and August. Coca-Cola will pick up most of the bill for all of the tracks users download.

Coke is also giving some iPods and tickets to over 100 concerts. The performances from those concerts will also be recorded and made available at the iTunes store.

The promotion will be available in 17 European countries, and will be launched at the Cannes Film festival. In order to win, you'll have to pick up a a Coke, so if you can stomach a few hundred bottles, this might be a quick way to get a sugar rush and a larger music collection all in one fell swoop.

[via Crave]

Filed under: Audio, Business, Apple

Steve Jobs puts damper on iTunes subscription rumor

iTunesApple CEO Steve Jobs tells Reuters he has no plans to offer a subscription option for iTunes customers, despite claims that Apple was working on just such a system.

To be honest, the rumor seemed a bit unlikely, coming from an unknown company. And it's not like Apple would really need to involve a third party if it wanted to implement a subscription model.

Jobs says the subscription model has failed for most other companies that have implemented it. Apple, on the other hand has sold more than 2.5 billion songs over the past four years through the iTunes store.

Subscription service allows the record labels to collect money on an ongoing basis and provides users with a large music library. But Jobs says there's not much consumer demand for subscription based services where, if you stop paying, you lose all of your music.

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