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Filed under: Google, Social Software, web 2.0

Google Friend Connect: a social network for every site

by Jay Hathaway May 13th 2008

On Monday night, Google launched its entry into the growing field of programs that attempt to share your "social graph" -- your collection of friends and relationships -- across many social networks. The program is called Friend Connect, and it's starting with a handful of sites, including Facebook, Plaxo and Hi5. Friend Connect is also going to support applications under OpenSocial, Google's social network application platform that has been around since last November.

For the average web user, Friend Connect means you're going to see social data cropping up on a whole bunch of websites that never included social networks before. You'll basically be able to plug in your information from any of the participating networks where you have a profile, and then you can interact with other users of the site who do the same. It's basically like a mini-Facebook built into any site.

What does this mean for site owners? Well, Google is promising to make setting up Friend Connect on your site ridiculously easy -- which is why we think you're going to start seeing it everywhere on the web. It basically generates the entire code for you, to be pasted into your existing site. If you're interested in trying it out, you can apply to Google now.

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Tags: facebook, friend connect, FriendConnect, google, guacamole, hi5, opensocial, plaxo

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Filed under: Internet, Google, Social Software, web 2.0

Is Google playing Microsoft to Facebook's Apple?

by Brad Linder Nov 1st 2007

OpenSocial sites
Microsoft became the market leader in operating system deployment largely by making its OS and software available to any hardware maker that wanted to license the technology. Apple, on the other hand, has always insisted the its OS should only run on Apple-labeled computers. So while Microsoft is often slammed for not being "open," the company owes much of what it is to early openness.

And it looks like Microsoft arch rival Google may be playing the same card when it comes to social networking. The company's OpenSocial social networking platform allows third party companies to partner with Google. While Facebook opened up its API earlier this year, allowing third parties to create applications, Google has attracted some major players, including MySpace, Six Apart, and Bebo, LinkedIn, Ning, Friendster, Plaxo, and Hi5. That's sort of the equivalent of getting IBM and HP on your side.

But here's what makes OpenSocial different. You'll notice that some of the big names in there are other social networks. That's because OpenSocial is a platform, not a website. MySpace, Friendster, and other social networks partnering with Google will use OpenSocial APIs, meaning if you develop an application for one site it will function on all the other sites.

In other words, OpenSocial isn't a social networking site. It's a common set of APIs that will be used by social networking sites -- and Google is behind the initiative, which gives them the same kind of status here that Microsoft had in the early days of desktop operating systems. You know, if you think desktop OSes and social networks are comparable, which they're probably not.

Tags: Bebo, Friendster, Hi5, LinkedIn, MySpace, Ning, OpenSocial, Plaxo, Six-Apart, TechCrunch

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Filed under: Web services

Five social networking sites to look out for

by Jordan Running Jun 16th 2006

CyWorldReading a lot of articles about social networking, one gets the impression that the consensus is that MySpace is peaking. MySpace will ever die, I think, but whether it will be the destination it is now in five years seems doubtful. Right now no other site holds a candle to its critical mass, but that doesn't mean everyone else is resting on their laurels. Blogger Fred Stutzman has written an interesting article called Social Networking: Five Sites You Need to Know, in which he examines five of the most promising, but low-profile, contenders for MySpace's throne. On his list are Cyworld, with 90% penetration among South Korean youth, Bebo, which has 20 million registered users and is especially popular in the U.K., Hi5 with 40 million users and a strong presence in India, Faceparty, a long-established U.K. brand with 6 million users and an interesting monetization scheme, and XuQa, a service with just 1 million users aimed at the college set, which Stutzman describes as "purposefully racy, full of game-like features-an anti-Facebook." He concludes with some sound observations about social networking trends. If you're interested in social networking but as sick of MySpace as I am, it's worth a read.

Tags: bebo, cyworld, facebook, faceparty, Fred Stutzman, FredStutzman, friendster, hi5, myspace, social, socialnetworking, tagworld, xuqa

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Featured Time Waster

Forumwarz - a potentially offensive time waster

I pwn UAfter spending the better part of an hour on Forumwarz I still can't decide if it's just sick or if it's kind of fun. It's a bit like a car wreck on the highway. I know I shouldn't be looking but I can't quite turn away.

It's sick, it's twisted, it's the internet on it's worst level and darn it, it's kind of fun. At least for a little while.

Forumwarz is a parody role-playing game that takes place on the internet - or at least the Forumwarz version of it. Your goal is to complete missions that are given to you through a mock up of GoogleTalk called Sentrillion.

Your first "friend" is ShallowEsophagus who begins giving you missions to pwn various forums by being a troll. Depending on the character type you are assigned at start up, you have tools like drooling on the keyboard or bashing your head on the keyboard that you can use to destroy forum threads and eventually, pwn a forum.

Future missions involve buying illegal software from the Russians, pwning more difficult forums and other internet oddness.

Completing missions gives you cash, called Flezz in game, and items that you can pawn or use in other missions. The game is NOT for those easily offended. It's crass, coarse and there are frequent f-bombs in the fake chat sessions.

This is also a game for a more mature audience as it requires you to shop at the Drugs R Fun store to get various concoctions to improve your playing, engage in certain cyber activities to get more Flezz and just generally use a more adult perspective.

If you can get past that, here are the more enjoyable and time-wasting aspects.

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