Interview: OKCool, the First Facebook Record Label?
While MySpace may have long cornered the attention of the music industry as far as social networking sites goes, with its phenomenal growth over recent months Facebook can no longer be ignored as a channel for music marketing and distribution. Recently English developers Pushhit turned their attention to Facebook as a music distribution channel with the launch of the MusicWall application (link requires Facebook login).
MusicWall is a Facebook application that allows for the streaming download of MP3 files, and the sharing of tracks with other Facebook users. After developing the application, the developers decided that it wasn't enough to have developed the delivery mechanism, they wanted a say in the music as well, and so OKCool Recordings was formed. Since launching the label and the Facebook application just a week ago , OKCool has been joined by Web savvy label SMtv Music and drum and bass artist DJ Krust and other labels are approaching Pushhit every day.
With MusicWall still boxfresh at only a week old, I spoke to Pushhit director Mark Panay about developing MusicWall, OKCool and developing for the world's fastest growing social networking site.
Download Squad: What is the background of Pushhit and the MusicWall?
After spending the better part of an hour on 