Filed under: Business, Video, Apple
1.3 million movies sold on iTunes
After three short months, sales of Disney movies through the iTunes Store have hit 1.3 million downloads, in addition to 20 million television show downloads. However, Paramount has been the only other movie studio that has joined Apple since October of 2006. Why? No one wants to upset colossal retailers like Wal-Mart and Target, which are responsible for the majority of DVD sales. But will these latest sales figures help convince other companies in joining the digital download game? Finanicial Times reports that Disney CEO Bob Iger said digital distribution is "creating more consumption of media....The message that we deliver to our traditional [retail] partners is that the pie is getting bigger." Part of the retailer argument against digital downloads is the lower pricing. Because, you know, $12.99 is apparently a good deal for a lower quality (than DVD) movie download without any extras and limited viewing capabilities. However, Apple has previously expressed its unwillingness to change its current pricing structure. Ultimately, it seems almost guaranteed that digital downloads will continue to gain market prominence, but only time will tell to see if and when other companies will hop onboard with Apple.
After spending the better part of an hour on 