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Posts with tag CustomSearch

Specialized search with Google Custom Search Engines


One of the best books we've ever had sitting on the shelf here at Download Squad is Google Hacks--one of those quirky "100 tips and tricks" books from big-name computing publisher O'Reilly Media. Reading through this book, you constantly marvel at just how much flexibility Google gives you in targeting, tweaking, localizing, and yes, even storing your search results for later reference.

It's fitting that O'Reilly's OnLamp.com has a new tutorial on creating your own mini-search portals, what Google calls Custom Search Engines. We first took a look at this last fall. You don't need to know any Google API tricks or special URL combinations to build a Custom Search Engine. Instead, Google gives you a 2-step wizard that lets you narrow down the pool of results to just a particular domain or a certain keyword set (so you don't have to type in the same keywords all the time). You can also tell it to prefer results from certain domains over others--handy.

This is great for finding out who might be plagiarizing your blog (some folks are dumb enough not to strip the byline from material they've leeched from RSS feeds without appropriate acknowledgement). It's also handy, if you need to keep track of media reporting and blogging on a particular subject--just fire up the custom search engine to see what's up. This makes a custom search preferable to a blog tracker such as Technorati for staying on top of new content about a particular keyword, since Google's search results are updated frequently and contain content from more than just blog sites, like Technorati.

Some other good Google Custom Search examples include STEM, the Digital Camera Review Guide, and the Canadian Finance Blog Search.

Adding Search functionality to Google Reader (or any other RSS reader)

Google Operating SystemGoogle Co-op is a service you may have heard a bit about, and may have simply overlooked... I know I did at first. The idea is that you can give it a list of sites that have information pertaining to a very specific subject, and create a little search engine based on only those sites, filtering out everything else.

At first this seems like a bit of a parlor trick, but it's actually a very powerful concept and one that can be exploited in a number of ways, like this: Why not use Google Co-op to create your own personal search engine that only searches sites that you have subscribed to in a feed reader?

Google Operating System offers the instructions, and they are blessedly short. Here they are, in essence:
  1. Get a local OPML file containing your subscriptions
  2. Create a new Google Co-op search engine, and use a bogus site or two when it asks for what sites to search
  3. Go to the Advanced section of the Control Panel for the new search engine you've created and upload your OPML file
  4. That's it. You might want to remove your bogus URL at this point.
Google Operating System also offers a number of ways to make it easy to access your new personalized blog search engine.

Google launches Custom Search Engines

http://www.google.com/press/Google launched a customizable search engine today. This is a program where both individuals and organizations can build a search that will produce results that accommodate their audience requests better, in no time at all. Not only will the searches be tailored to website visitors with prioritized results and the ability to allow other user contribute to the search index, but the results can be monetized with Google AdSense. Thus displaying advertisements where site owners can make money. The customizable search engine will also be modifiable so that it is branded for users specific applications. Google built the Custom Search Engine to make it easy for anyone to create a search engine about their favorite topics.

In order to begin creating a search engine, users go to http://www.google.com/coop/cse/ and select the websites or pages they would like to include into their index under their Google Account username. Users can then have the opportunity to restrict or increasing ranking for results. And in order to better fit the engine into their website, users can customize the look and feel.

Some examples of the Custom Search Engine can be seen at JumpUp.com, and RealClimate.org.

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