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Condé Nast scoops up Ars Technica for Wired
Condé Nast Publications (which owns Wired, Wired.com, and a whole bunch of major magazines) has agreed to purchase Ars Technica for an undisclosed sum.
According to TechCrunch, Ars will be placed under the Wired Digital umbrella under CondéNet, which was made whole with the 2006 acquisition of Wired.com, and may be combined with Wired and Wired.com. The sale will be announced some time in the next week, Mashable has confirmed.
Ars looks to be a good fit for Wired and Wired.com, especially given the similar styles of tech reporting available on on both networks. Both include traditional professional feature style reporting on technology and trends. Wired will benefit from the addition of the new writing staff and Ars will gain a new outlet from its reporting. We wouldn't be surprised to see their work appearing in other publications across the Condé Nast house. The New Yorker, Vanity Fair, and even GQ (all Condé Nast publications) could stand to benefit from Gear and Gadgets and some of the other ongoing reporting from Ars Technica.
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