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Yahoo beefs up its ad technology with the purchase of BlueLithium

Yahoo beefs up its advertising technology with the purchase of BlueLithiumGoogle might currently have the hottest ad network around, but that hasn't stopped the competition from nibbling at the search giants heels.

Yahoo has announced that they will be acquiring the fifth largest online advertising network for $300 million. BlueLithium specializes in tracking consumer behavior as they move from site to site in order to serve more relevant ads, something Google is strongly opposed to. BlueLithium is only a three year old company, and has an impressive client list comprising of AT&T, T Mobile, Dell, Chase, Verizon, WalMart, AOL and Best Buy.

This deal is said to allow Yahoo! the ability extend their powerful analytical reports, provide advanced targeting and create innovative media buying strategies.

[via NYTimes]

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With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

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